Jaap Korteweg (The Vegetarian Butcher) on the dream of selling his business to Unilever
In twelve years, the Vegetarian Butcher grew into a business with annual sales of some twenty-five million euros. To become the largest butcher in the world, he sold his business to Unilever. 'I don't understand why people frown.'
Wietze Willem Mulder
29 March 2019