Do you want to buy a business or sell your business in the E-commerce sector? This Brookz Sector Monitor for E-commerce can help you with that.

With this sector monitor we want to present (potential) buyers and sellers with facts and figures that provide insight into the number of transactions and value development of businesses in the E-commerce sector. Because in every buying or selling process a thorough preparation gives peace of mind, overview and structure.

Download the 'Brookz Sector Monitor E-commerce' for relevant information on the sector, how the merger and acquisition market works, current valuations and real-life examples of other buyers who have bought an E-commerce business and sellers who have sold their E-commerce business:

Sector information

E-commerce is the process of buying and selling products through electronic means, such as mobile applications and the Internet. Think of the countless web shops (such as Bol.com), but also online platforms (such as Uber), the variety of apps (such as Tinder) and marketplaces (such as Marketplace).

Takeover market

Buying and selling E-commerce businesses is a lively market, although it largely takes place behind the scenes. The sector represents a relatively small share of the total number of mergers and acquisitions in the Netherlands, but every year the share of mergers and acquisitions in E-commerce is increasing.

Value development

Every party active in the takeover market wants to know the value of a company. With the Brookz Takeover Barometer we gauge the so-called multiples every six months. Looking at the past three years, the multiple for the E-commerce sector is always higher than for SMEs.

Case study

Claudia Willemsen is finally handing over the baton of Kleertjes.com to Wehkamp. She founded the online children's fashion store in 2003 from her attic room. Meanwhile, Kleertjes.com turns a revenue of about 70 million euros. 'I'm not sad about the sales, I'm just very proud.'