Ponsen brothers (GiG Hard Seltzer) sold their business
Although there had been fruitful talks before, initially GiG did not succeed in selling to Vrumona. For Bob Ponsen and his brother Max, however, it was no reason to give up, and a year later the deal was still done. "Vrumona had to be and would be it.
Tjeerd Wiersma
August 18, 2025