You want to sell your website? Then it's good to know what the website takeover market looks like. Creating a website has never been easier than it is now. And that's why thousands of people start a website every year.
Digitization is hot and happening, the online world is booming. And you can clearly see that in the number of mergers and acquisitions.
There are many ways to value a business. A common method of expressing the value of a business is "a factor x gross annual profit." This factor is also called multiple and another designation for gross annual profit is EBITDA (Earnings Before Interest Taxes Depreciation and Amortization).
In the e-commerce sector - the industry to which web shops belong - an indicative EBITDA-multiple range of 4.6 to 5.7 currently applies, according to the Brookz Takeover Barometer. The average EBITDA multiple across all SME sectors is 4.90.
The valuation of a business is often the starting point for negotiations between buyer and seller. The outcome of these negotiations is the final sales price. So valuation and price are two different quantities. Besides valuation, the price is also determined by possible scarcity in the market, bargaining power of the parties, the strategic value of the business for the buyer and possible synergy effects for the buyer (cost savings, purchasing advantages).
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Do you want to buy a business or sell a business in the e-commerce sector? With this Brookz Sector Monitor, we want to present buyers and sellers with facts, figures and an outlook that provide insight into the number of transactions, the value development of businesses and the latest trends and developments in e-commerce. Because in any buying or selling process, thorough preparation gives peace of mind, overview and structure.
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Making a website, anyone can do that. And because of that, the number of startups is increasing every year. Over 80% of all websites are run by one person.
In figures, the number of websites in 2024 looked as follows (CBS):
With this online training from Brookz you are optimally prepared to largely sell your business yourself: 25 Powerpoint videos, a comprehensive valuation report, legal model contracts, handy templates, checklists and expert support. Plus 50% discount on listing your business on Brookz!
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A number of trends and developments will inevitably cause changes in the coming years, but also offer websites many growth and acquisition opportunities:
Parallax scrolling is a technique in which the background moves at a slower pace than the foreground. This makes a Web site look quieter and visitors are less distracted. And less distraction ensures that traffic stays on your Web site longer to find what was searched for.
An important driving force behind the revenue growth of ICT businesses is the recurring (recurring) revenue model, also referred to as-a-service revenue model. Here, the ICT supplier enters into an agreement with its client whereby products/services are purchased on a monthly payment per user.
Gender-neutral website design is gaining popularity. And the easiest way to do that for your website is to avoid making assumptions about what your visitor is interested in. Like pink banners for a clothing store or tough guy pictures for a construction company. Avoid assumptions and visitors will like your website better.
