You want to sell your chocolaterie? Then it's good to know what the takeover market in the field of chocolateries looks like. Chocolate is a big part of this spending, thanks to its newly acquired status as a superfood.
So the chocolate industry is on the rise, but the industry remains susceptible to decline. With passing shoppers at physical stores declining and fragile food products still far from being sold online, a stable trend is not yet established.
There are many ways to value a business. A common method of expressing the value of a business is "a factor x gross annual profit." This factor is also called multiple and another designation for gross annual profit is EBITDA (Earnings Before Interest Taxes Depreciation and Amortization).
In the retail sector - to which a chocolaterie belongs - an indicative range of EBITDA multiple of 1.9 to 3.0 is currently used, according to the Brookz Takeover Barometer. The average EBITDA multiple across all SME sectors is 4.90.
The valuation of a business is often the starting point for negotiations between buyer and seller. The outcome of these negotiations is the final sales price. So valuation and price are two different quantities. Besides valuation, the price is also determined by possible scarcity in the market, bargaining power of the parties, the strategic value of the business for the buyer and possible synergy effects for the buyer (cost savings, purchasing advantages).
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Want to buy a business or sell a business in the retail sector? With this Brookz Sector Monitor we want to present buyers and sellers with facts, figures and an outlook that provide insight into the number of transactions, the value development of businesses and the latest trends and developments in the retail sector. Because in any buying or selling process, thorough preparation provides peace of mind, overview and structure.
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The number of sole proprietors among chocolateries is high, which also makes the sector vulnerable.
In figures, the number of chocolateries(CBS) looked like this in 2024:
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A number of trends and developments will inevitably cause changes in the coming years, but also offer chocolateries many growth and acquisition opportunities
According to chocolate giant Callebaut, it is essential to surprise customers with new forms and products. Chocolate pouring and enjoyment moments are undergoing a real revolution, with the arrival of new products such as chocolate salami sausages, health products and chocolate cake balls.
In addition to chocolate in new forms, there is an extra focus on health and conscious enjoyment. Smaller, exclusive chocolates, chocolate with traceable background and delicacies with health benefits. Research has shown that 67% of consumers worldwide want to know where their chocolate comes from, under what conditions it was produced and what the ingredients are.
Online, chocolate is still far from being offered, due to the risk of shipping. With increasingly longer warm periods, it is risky for chocolateries to ship chocolate about half the year. Developing innovative cooling methods for shipping would provide more opportunities for the industry.
