Do you want to buy a business or sell your business in the sector?Media, Advertising & Communications? That is where this Brookz Sector Monitor for the Media, Advertising & Communications sector can help you.
With this sector monitor we want to present (potential) buyers and sellers with facts and figures that provide insight into the number of transactions and the value development of businesses in the Media, Advertising & Communications sector. Because in any buying or selling process, thorough preparation provides peace of mind, overview and structure.
Download the 'Brookz Sector Monitor Media, Advertising & Communications' for relevant information on the sector, how the merger and acquisition market works, current valuations and real-life examples of other buyers who have bought a Media, Advertising & Communications business and sellers who have sold their Media, Advertising & Communications business:
Sector information
Due to digitalization and shift to online channels, traditional advertising agencies are looking for new revenue models. For example, print companies are becoming multimedia companies. Due to digitalization, other types of businesses, such as IT businesses, are also interfering in this market. So competition is increasing. Sole traders and smaller businesses increasingly have to cooperate or specialize in order to remain distinctive.
Takeover market
Buying and selling Media, Advertising & Communications businesses is a lively market, only that it largely takes place behind the scenes. The sector represents a small share of the total number of mergers and acquisitions in the Netherlands. On average, only two out of every hundred mergers and acquisitions take place in Media, Advertising & Communications.
Value development
Every party active in the takeover market wants to know the value of a company. With the Brookz Takeover Barometer we gauge the so-called multiples every six months. Looking at the past five years, the multiple for the Media, Advertising & Communications sector is always slightly lower than for SMEs.
Case study
Through a management buy-in, Berend Berger and Wido Duncker took over the helm at Sunshine Loyalty. In doing so, Berger's M&A experience and Duncker's industry experience was an ideal mix. 'If I had been alone, they probably would have thought what is this banker coming here to do?'
