Brookz Sector Monitor Digital Marketing

Want to buy a business or sell your business in the Digital Marketing sector.? This Brookz Sector Monitor can help you with that.

With this Sector Monitor we want to present buyers and sellers with facts, figures and a look ahead which provide insight into the number of transactions, the value development of businesses and the latest trends and developments in Digital Marketing. Because in any buying or selling process, thorough preparation provides peace of mind, overview and structure.

Sector information

The Digital Marketing sector in the Netherlands is a dynamic and fast-growing industry focused on promoting products, services and brands through digital channels. This sector plays a key role in modern business, where online visibility and data-driven strategies are becoming increasingly important.

Sector vision

The digital marketing sector is evolving rapidly and will change dramatically between 2025 and 2030 due to technological innovations, changing consumer behavior and stricter regulations. In this sector monitor, we explore the key themes that will shape the future of digital marketing.

Value development

For digital marketing companies with an EBITDA of around €1 mln or more, a realistic valuation range is between 7 and 9 x EBITDA, depending on the degree of technology integration, scale and risk profile. These values are significantly above the industry average for traditional media and advertising companies and confirm that Digital Marketing is a stand-alone sector within the broader communications industry.

Case study

For entrepreneurs Sebastiaan Pieters and Aissa Ballafkir, the choice was simple: don't get eaten, eat. Now they want to move to market leadership with Ochestra DGTL, their group of digital marketing businesses, together with investor NLMP. "We have only just started Chapter 1.