Sector information: event organization

There are different types of event organizers, each with their own specializations and focus. Choosing the type of event organizer depends on the type of event you want to organize:

• General event planners: These organizers specialize in planning and managing all kinds of events, from small gatherings to large conferences. They offer a wide range of services, including venue management, budgeting, logistics and vendor coordination.
• Wedding planners: Wedding planners specialize in planning and executing wedding celebrations. They help select wedding venues, coordinate vendors such as caterers and florists, and ensure that the wedding day runs smoothly.
• Corporate event planners: These organizers focus on corporate events, such as conferences, seminars, trade shows and team-building activities. They have expertise in managing business objectives and the logistics involved in such events.
• Social event planners: Social event planners focus on personal and social events, such as birthday parties, anniversaries, christenings and other private gatherings.
• Sports event planners: Sports event planners specialize in organizing sports events ranging from local sports tournaments to large-scale sports competitions and marathons.
• Cultural event planners: These organizers are involved in cultural and arts-related events, such as exhibitions, art gallery openings, theater productions and music festivals.
• Non-profit event planners: Non-profit event planners work for charities and nonprofit organizations to organize fundraising and awareness events, such as gala dinners, charity walks and auctions.
• Concert Promoters: Concert promoters specialize in planning and promoting music concerts and live entertainment events. They book artists, arrange venues and handle marketing and ticket sales.
• Exhibition and trade show planners: These organizers focus on planning and managing trade shows, exhibitions and trade shows. They help exhibitors set up booths and ensure smooth execution of the event.
• Destination Management Companies (DMCs): DMCs specialize in organizing events and activities at specific destinations. They offer comprehensive event services, including accommodation, transportation and local activities.
• Eco-friendly event planners: These organizers are focused on sustainable and eco-friendly events, striving to minimize waste and make eco-friendly choices in event planning and execution.
• Technical event planners: Technical event planners specialize in planning events with complex technical requirements, such as conferences with sophisticated AV equipment and live broadcasts.
• What to look out for when buying an event organizer

Taking over an event organizer can be a challenging undertaking, but it can also be a worthwhile investment if you're well prepared. Here are some important things to consider when taking over an event organizer:

• Client base and contracts: Research the organization's existing client base and analyze current contracts and agreements. This includes any ongoing event projects and client relationships.
• Reputation and brand value: Assess the event organizer's reputation and brand value in the market. View reviews, customer feedback and the overall image of the business.
• Business Strategy and Vision: Understand the organization's business strategy and vision and determine if it matches your own business goals and vision.
• Contractual obligations and acquisition terms: Work with legal experts to understand and negotiate any contractual obligations, warranties and acquisition terms.