Selling a fresh produce store?

You want to sell your fresh produce store? Then it's good to know what the takeover market in the field of fresh produce stores looks like. The fresh produce industry is facing some challenging years. Cooperating, merging or being acquired may be a future-proof solution.

Selling a deli

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Number of acquisitions of fresh produce stores

The number of mergers and acquisitions of fresh produce stores fluctuates between 10 and 20 transactions annually. However, Grant Thornton does see an upturn: 'Looking purely at international transactions, we see strong interest from foreign buyers for businesses active in agriculture, bakery products, fish/meat/poultry, restaurants/pubs, dairy products, beer, crop processing and food ingredients,' says Grant Thornton M&A manager Evert Everaarts.

["15", "20", "15", "15", "15", "30", "25", "15", "30", "25"]

["‘15", "‘16", "‘17", "‘18", "‘19", "‘20", "‘21", "'22", "'23", "'24"]

Number of mergers and acquisitions fresh produce stores

["3,60", "3,55", "3,50", "3,25", "3,05", "2,95", "3,05", "2,80", "2,80", "2,40"]

["‘15", "‘16", "‘17", "‘18", "‘19", "‘20", "‘21", "'22", "'23", "'24"]

["3,00", "1,90"]

Average EBITDA-multiple Retail

What is a fresh produce store worth?

There are many ways to value a business. A common method of expressing the value of a business is "a factor x gross annual profit." This factor is also called multiple and another designation for gross annual profit is EBITDA (Earnings Before Interest Taxes Depreciation and Amortization).

In the retail sector, the sector to which fresh food stores belong, an indicative EBITDA multiple range of 1.9 to 3.0 currently applies, according to the Brookz Takeover Barometer. The average EBITDA multiple across all SME sectors is 4.90.

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Business valuation

The valuation of a business is often the starting point for negotiations between buyer and seller. The outcome of these negotiations is the final sales price. So valuation and price are two different quantities. Besides valuation, the price is also determined by possible scarcity in the market, bargaining power of the parties, the strategic value of the business for the buyer and possible synergy effects for the buyer (cost savings, purchasing advantages).

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Sector Monitor

Want to buy a business or sell a business in the retail sector? With this Brookz Sector Monitor we want to present buyers and sellers with facts, figures and an outlook that provide insight into the number of transactions, the value development of businesses and the latest trends and developments in the retail sector. Because in any buying or selling process, thorough preparation provides peace of mind, overview and structure.

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Trends and developments for fresh produce stores

A number of trends and developments will inevitably cause changes over the next few years, but they also offer fresh produce stores many growth and acquisition opportunities:

  • 1
    Local clientele

    The corona virus outbreak has provided specialty stores with an excellent opportunity to bring in new customers. Thanks to consumers being more at home and falling back on nearby stores, bakers, butchers, greengrocers and other specialists are realizing sales growth of 9 percent, according to ING.

  • 2
    Fading competition

    Online providers such as HelloFresh and Willem&Drees are bringing the "specialty food experience" to the home kitchen with non-ordinary dishes and products. In short: food offerings are growing and the boundaries between channels are blurring. The term "specialty store" is becoming synonymous with concepts that respond quickly to the needs of discerning consumers.

  • 3
    Local cooperation

    Local organic and sustainable regional products with a recognizable origin strengthen the bond with the region. According to ABN Amro, the shorter the chain between 'ground' and 'mouth' and the more visible the craftsmanship, the greater the consumer confidence. Speciality food stores are stronger through increased cooperation with farmers and manufacturers: it provides them with the calling card par excellence for the agri/food sector. But cooperation is also possible with other specialty stores, restaurants or even supermarkets. In this way, entrepreneurs can jointly create a food destination with a complementary (convenience) assortment.

  • 4
    Moment of consumption

    The moment of purchase increasingly coincides with the moment of consumption. Smaller packages, ready meals and take-away products are gaining market share. Experiences and reviews are shared via social media. What is becoming decisive is communicating with the customer via the right devices (omnichannel service), optimizing distribution (home delivery) and using and analyzing the right data (know your customer).

Many entrepreneurs have gone before you
  • In a short time, we received a number of serious responses. As a result, we were able to sell my web store Urbans and Indians to an excellent acquisition candidate within 10 weeks.

    Linda Haest, Urbans and Indians

    Linda Haest, Urbans and Indians

  • Entrepreneur and investor of nlgroeit: "Through the Brookz network, I regularly come into contact with interesting parties to acquire or participate in."

    Kees de Jong, nlgroeit

    Kees de Jong, nlgroeit

  • Excellent customer communication, quick, efficient and friendly. They have knowledge of the business and market combined with an abundant network.

    Lorraine Connaughton

    Lorraine Connaughton

  • Peter Smits found his current business Point to Point Communications in Gorinchem through Brookz. 'Brookz is a convenient and user-friendly platform with a good overview of the current business offerings.

    Peter Smits, Point to Point Communications

    Peter Smits, Point to Point Communications

  • Through Brookz I sold my business Prodes - Internet Partner in Deventer within 3 months. Meanwhile, I am in Miami setting up a new business.

    Jurgen Bosch, Prodes

    Jurgen Bosch, Prodes

  • I wanted to take my corporate career in a different direction. I was looking for an ICT business where I could do business through an MBI. Thanks to Brookz, entrepreneurship is a reality.

    Valentine de Jong

    Valentine de Jong

  • Hendrik Jan de Mari found his latest purchase through Brookz, Beverage wholesaler Ton Overmans of Amsterdam. 'I have experienced Brookz as a very useful medium. The small investment in a membership is well worth the services through Brookz!'

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

  • Through a sales profile on Brookz, my partner and I sold one of my Internet businesses within three months.

    Gijs Bodenstaff

    Gijs Bodenstaff

  • Through Brookz, within 2 months I found several interested parties and eventually a business partner for my business The Retro Family, the largest retro web store in the Netherlands.

    Rene Mirck, The Retro Family

    Rene Mirck, The Retro Family

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    Emiel van Gompel, AtHand

    Emiel van Gompel, AtHand

  • Via Brookz we received a large number of good responses which was crucial in the sale. I have since joined the buyer and with Van Doorne Food and Beverages Group I can better and faster realize the growth I had in mind.

    Johan van Doorne, Van Doorne Food and Beverages

    Johan van Doorne, Van Doorne Food and Beverages

  • When I wanted to sell my daycare center'Kindcentrum Ons Dorp', Brookz was the ideal platform to get many interested parties and it certainly succeeded. Thanks to Brookz we had enough choice to find the right buyer.

    Rudi ter Riet, Child Center Our Village

    Rudi ter Riet, Child Center Our Village

  • As an exploratory buyer, Brookz was very helpful as an information platform that allowed me to quickly assemble a good group of companions and be better prepared.

    Mark Zwijnenburg

    Mark Zwijnenburg

  • I did not necessarily need to sell my business, but I was open to potential buyers. Brookz kept its promise; on my sales profile I had a large number of responses. This eventually resulted in a suitable buyer as well.

    Ard Hopstaken

    Ard Hopstaken

  • Through Brookz, I found my current company ISA Training & Coaching on the Leusderend estate in Leusden. Especially the newsletters containing newly offered businesses made the search accessible and efficient.

    Ron Eman, ISA Training & Coaching

    Ron Eman, ISA Training & Coaching

  • I posted a sales profile on Brookz and within a few days we had 10 responses! From these responses we found a suitable buyer and the sale actually took place.

    Marco Voskamp

    Marco Voskamp

  • As GrowthFactory's acquisition adviser, I and our clients benefit greatly from Brookz 's platform and many successful matches have arisen from unexpected quarters. We can highly recommend Brookz.

    Robert Schulze, GrowthFactory

    Robert Schulze, GrowthFactory

  • Former entrepreneur and consultant of Kerstholt Business Advice: "Effective and proven platform to buy and sell businesses or business units."

    Antonie Kerstholt, Kerstholt Business Advice

    Antonie Kerstholt, Kerstholt Business Advice

  • Via Brookz I was looking for a webshop and I quickly found it. Brookz is very user-friendly and the customer service is there for you when you need them. After a period of 4 months there is now a new webshop called puurkidsfashion.com which I am proud of.

    Eva Nijssen, Puurkidsfashion.com

    Eva Nijssen, Puurkidsfashion.com

  • Through Brookz, we easily connect with a wide range of relevant parties!

    Geert Hoedjes, ValuePro

    Geert Hoedjes, ValuePro

  • We've had several good experiences with Brookz, especially when the proposition lends itself to going public.

    Hans Minnaar, Florijnz Corporate Finance

    Hans Minnaar, Florijnz Corporate Finance

  • Brookz is a valuable addition in a broad market approach.

    Tom Beltman, Marktlink Mergers & Acquisitions

    Tom Beltman, Marktlink Mergers & Acquisitions

  • Brookz has for years been an important addition to our network and a central beacon in the opaque acquisition market.

    Anne Huitema, BuyInside

    Anne Huitema, BuyInside

  • We are very satisfied with the cooperation with Brookz.

    Waldo Zuiderveld, Factor Business Acquisitions

    Waldo Zuiderveld, Factor Business Acquisitions