Selling a rental business?

You want to sell your rental business? Then it's good to know what the takeover market in the rental business field looks like. Rental businesses are thriving, as both the private and business markets prefer to pay monthly installments or one-time payments, rather than make large investments reality.

Selling a rental business

Industry image

Rental companies on Brookz

Number of acquisitions rental companies

The number of rental company mergers and acquisitions has averaged between 35 and 55 over the past decade, according to the Central Bureau of Statistics. But the year 2022 was an absolute outlier with 75 acquisitions.

["35", "55", "35", "50", "50", "50", "55", "75", "40", "55"]

["‘15", "‘16", "‘17", "‘18", "‘19", "‘20", "‘21", "'22", "'23", "'24"]

Number of mergers and acquisitions rental companies

["5,05", "5,05", "5,05", "4,90", "4,90", "4,95", "4,95", "5,00", "4,80", "4,90"]

["‘15", "‘16", "‘17", "‘18", "‘19", "‘20", "‘21", "'22", "'23", "'24"]

["5,50", "4,60"]

Average EBITDA multiple Business services

What is a rental business worth?

There are many ways to value a business. A common method of expressing the value of a business is "a factor x gross annual profit." This factor is also called multiple and another designation for gross annual profit is EBITDA (Earnings Before Interest Taxes Depreciation and Amortization).

In the business services sector, which includes a rental company, an indicative EBITDA multiple range of 4.6 to 5.5 is currently used, according to the Brookz Takeover Barometer . The average EBITDA multiple across all SME sectors is 4.90.

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Business valuation

The valuation of a business is often the starting point for negotiations between buyer and seller. The outcome of these negotiations is the final sales price. So valuation and price are two different quantities. Besides valuation, the price is also determined by possible scarcity in the market, bargaining power of the parties, the strategic value of the business for the buyer and possible synergy effects for the buyer (cost savings, purchasing advantages).

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Trends and developments for rental companies

A number of trends and developments will inevitably cause changes over the next few years, but also offer rental companies many growth and acquisition opportunities:

  • 1
    Individual mobility

    Getting ourselves from A to B is important, but owning a vehicle is not always a priority anymore. We rent our means of transportation on vacation or look for alternative solutions, such as public transportation, shared cars or electric bikes, according to Rabobank.

  • 2
    Rental tools

    Whereas having your own toolbox used to be a requirement for every household, today it is not strange not to have your own tools in your home. Today's generations find it easy to rent tools or machines from time to time, eliminating the need for large investments AND taking up extra space.

  • 3
    Consumer products

    In addition to leasing or renting transportation equipment and tools, it is increasingly normal to rent consumer items. Think about leasing white goods, home appliances or even entire beds. It's all about service and convenience.

  • 4
    Cloud computing

    With the rise of cloud computing, other revenue models are emerging, including software rental, according to ABN Amro.

Many entrepreneurs have gone before you
  • In a short time, we received a number of serious responses. As a result, we were able to sell my web store Urbans and Indians to an excellent acquisition candidate within 10 weeks.

    Linda Haest, Urbans and Indians

    Linda Haest, Urbans and Indians

  • Entrepreneur and investor of nlgroeit: "Through the Brookz network, I regularly come into contact with interesting parties to acquire or participate in."

    Kees de Jong, nlgroeit

    Kees de Jong, nlgroeit

  • Excellent customer communication, quick, efficient and friendly. They have knowledge of the business and market combined with an abundant network.

    Lorraine Connaughton

    Lorraine Connaughton

  • Peter Smits found his current business Point to Point Communications in Gorinchem through Brookz. 'Brookz is a convenient and user-friendly platform with a good overview of the current business offerings.

    Peter Smits, Point to Point Communications

    Peter Smits, Point to Point Communications

  • Through Brookz I sold my business Prodes - Internet Partner in Deventer within 3 months. Meanwhile, I am in Miami setting up a new business.

    Jurgen Bosch, Prodes

    Jurgen Bosch, Prodes

  • I wanted to take my corporate career in a different direction. I was looking for an ICT business where I could do business through an MBI. Thanks to Brookz, entrepreneurship is a reality.

    Valentine de Jong

    Valentine de Jong

  • Hendrik Jan de Mari found his latest purchase through Brookz, Beverage wholesaler Ton Overmans of Amsterdam. 'I have experienced Brookz as a very useful medium. The small investment in a membership is well worth the services through Brookz!'

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

  • Through a sales profile on Brookz, my partner and I sold one of my Internet businesses within three months.

    Gijs Bodenstaff

    Gijs Bodenstaff

  • Through Brookz, within 2 months I found several interested parties and eventually a business partner for my business The Retro Family, the largest retro web store in the Netherlands.

    Rene Mirck, The Retro Family

    Rene Mirck, The Retro Family

  • Through Brookz, I got in touch with AtHand, a business we have since been able to expand internationally.

    Emiel van Gompel, AtHand

    Emiel van Gompel, AtHand

  • Via Brookz we received a large number of good responses which was crucial in the sale. I have since joined the buyer and with Van Doorne Food and Beverages Group I can better and faster realize the growth I had in mind.

    Johan van Doorne, Van Doorne Food and Beverages

    Johan van Doorne, Van Doorne Food and Beverages

  • When I wanted to sell my daycare center'Kindcentrum Ons Dorp', Brookz was the ideal platform to get many interested parties and it certainly succeeded. Thanks to Brookz we had enough choice to find the right buyer.

    Rudi ter Riet, Child Center Our Village

    Rudi ter Riet, Child Center Our Village

  • As an exploratory buyer, Brookz was very helpful as an information platform that allowed me to quickly assemble a good group of companions and be better prepared.

    Mark Zwijnenburg

    Mark Zwijnenburg

  • I did not necessarily need to sell my business, but I was open to potential buyers. Brookz kept its promise; on my sales profile I had a large number of responses. This eventually resulted in a suitable buyer as well.

    Ard Hopstaken

    Ard Hopstaken

  • Through Brookz, I found my current company ISA Training & Coaching on the Leusderend estate in Leusden. Especially the newsletters containing newly offered businesses made the search accessible and efficient.

    Ron Eman, ISA Training & Coaching

    Ron Eman, ISA Training & Coaching

  • I posted a sales profile on Brookz and within a few days we had 10 responses! From these responses we found a suitable buyer and the sale actually took place.

    Marco Voskamp

    Marco Voskamp

  • As GrowthFactory's acquisition adviser, I and our clients benefit greatly from Brookz 's platform and many successful matches have arisen from unexpected quarters. We can highly recommend Brookz.

    Robert Schulze, GrowthFactory

    Robert Schulze, GrowthFactory

  • Former entrepreneur and consultant of Kerstholt Business Advice: "Effective and proven platform to buy and sell businesses or business units."

    Antonie Kerstholt, Kerstholt Business Advice

    Antonie Kerstholt, Kerstholt Business Advice

  • Via Brookz I was looking for a webshop and I quickly found it. Brookz is very user-friendly and the customer service is there for you when you need them. After a period of 4 months there is now a new webshop called puurkidsfashion.com which I am proud of.

    Eva Nijssen, Puurkidsfashion.com

    Eva Nijssen, Puurkidsfashion.com

  • Through Brookz, we easily connect with a wide range of relevant parties!

    Geert Hoedjes, ValuePro

    Geert Hoedjes, ValuePro

  • We've had several good experiences with Brookz, especially when the proposition lends itself to going public.

    Hans Minnaar, Florijnz Corporate Finance

    Hans Minnaar, Florijnz Corporate Finance

  • Brookz is a valuable addition in a broad market approach.

    Tom Beltman, Marktlink Mergers & Acquisitions

    Tom Beltman, Marktlink Mergers & Acquisitions

  • Brookz has for years been an important addition to our network and a central beacon in the opaque acquisition market.

    Anne Huitema, BuyInside

    Anne Huitema, BuyInside

  • We are very satisfied with the cooperation with Brookz.

    Waldo Zuiderveld, Factor Business Acquisitions

    Waldo Zuiderveld, Factor Business Acquisitions