Selling a bakery?

You want to sell your bakery? Then it's good to know what the takeover market in the field of bakeries looks like. The bakery business covers several sectors, as it depends on the way of delivery and production. There is a piece of industry involved, as raw materials are processed into a finished product.

This end product belongs to the food sector, but the bread is sold in a bakery store. The number of artisan bakeries is steadily declining, despite recruitment campaigns, while opportunities for so-called convenience foods are up for grabs.

Selling a bakery

Industry image
Number of acquisitions bakeries

The bakery business has been in crisis for years. Many artisan bakers are retiring now or soon, while there is a scarcity among the number of bakery apprentices. Succession from the family line is less common, leading to more mergers and acquisitions. The campaign launched in 2014 to find successors failed big time.

Meanwhile, for a scant three years, the campaign to call on passionate food entrepreneurs to specialize in the baking profession has been underway. And with success, the popularity for the baking profession is increasing. The demand for craft rather than thirteen-in-a-dozen products is also growing the merger and acquisition market.

["15", "5", "15", "10", "15", "20", "25", "20", "10", "10"]

["‘15", "‘16", "‘17", "‘18", "‘19", "‘20", "‘21", "'22", "'23", "'24"]

Number of mergers and acquisitions bakeries

["3,60", "3,55", "3,50", "3,25", "3,05", "2,95", "3,05", "2,80", "2,80", "2,40"]

["‘15", "‘16", "‘17", "‘18", "‘19", "‘20", "‘21", "'22", "'23", "'24"]

["3,00", "1,90"]

Average EBITDA-multiple Retail

What is a bakery worth?

There are many ways to value a business. A common method of expressing the value of a business is "a factor x gross annual profit." This factor is also called multiple and another designation for gross annual profit is EBITDA (Earnings Before Interest Taxes Depreciation and Amortization).

In the retail sector - to which a bakery belongs - an indicative range of EBITDA multiple of 1.9 to 3.0 is currently used, according to the Brookz Takeover Barometer. The average EBITDA multiple across all SME sectors is 4.90.

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Business valuation

The valuation of a business is often the starting point for negotiations between buyer and seller. The outcome of these negotiations is the final sales price. So valuation and price are two different quantities. Besides valuation, the price is also determined by possible scarcity in the market, bargaining power of the parties, the strategic value of the business for the buyer and possible synergy effects for the buyer (cost savings, purchasing advantages).

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Sector Monitor

Want to buy a business or sell a business in the retail sector? With this Brookz Sector Monitor we want to present buyers and sellers with facts, figures and an outlook that provide insight into the number of transactions, the value development of businesses and the latest trends and developments in the retail sector. Because in any buying or selling process, thorough preparation provides peace of mind, overview and structure.

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Trends and developments for bakeries

A number of trends and developments will inevitably cause changes over the next few years, but also offer bakeries many growth and acquisition opportunities:

  • 1
    Increased demand for local craft

    Consumers are increasingly aware of the impact of food on health and the environment. Choosing locally and consciously fits completely within the trend of sustainable and healthier choices. We are all looking more often for fresh, local and artisanally prepared products. And the "support you locals" trend during the corona pandemic certainly contributed to this impulse.

  • 2
    Special online offer

    Somewhat due to the corona crisis, bakeries' online offerings have improved. Bakeries are improving their online marketing and also offering fresh products online. Sometimes in-house, but also increasingly by partnering with other distributors. Consider the successful online supermarket Crisp, which sells bakeries' products.

  • 3
    Rising demand for convenience products

    Finally, the time-honored trend of "convenience serves man! We all want to live healthier lives and consume food consciously, but a greasy croissant from the Jumbo oven is still a hit. Schoolchildren in particular know how to find their way to the supermarket during their lunch break, but according to the FSIN, consumers are eagerly looking for healthy, easy meals that can be consumed immediately.

Many entrepreneurs have gone before you
  • In a short time, we received a number of serious responses. As a result, we were able to sell my web store Urbans and Indians to an excellent acquisition candidate within 10 weeks.

    Linda Haest, Urbans and Indians

    Linda Haest, Urbans and Indians

  • Entrepreneur and investor of nlgroeit: "Through the Brookz network, I regularly come into contact with interesting parties to acquire or participate in."

    Kees de Jong, nlgroeit

    Kees de Jong, nlgroeit

  • Excellent customer communication, quick, efficient and friendly. They have knowledge of the business and market combined with an abundant network.

    Lorraine Connaughton

    Lorraine Connaughton

  • Peter Smits found his current business Point to Point Communications in Gorinchem through Brookz. 'Brookz is a convenient and user-friendly platform with a good overview of the current business offerings.

    Peter Smits, Point to Point Communications

    Peter Smits, Point to Point Communications

  • Through Brookz I sold my business Prodes - Internet Partner in Deventer within 3 months. Meanwhile, I am in Miami setting up a new business.

    Jurgen Bosch, Prodes

    Jurgen Bosch, Prodes

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    Valentine de Jong

    Valentine de Jong

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    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

  • Through a sales profile on Brookz, my partner and I sold one of my Internet businesses within three months.

    Gijs Bodenstaff

    Gijs Bodenstaff

  • Through Brookz, within 2 months I found several interested parties and eventually a business partner for my business The Retro Family, the largest retro web store in the Netherlands.

    Rene Mirck, The Retro Family

    Rene Mirck, The Retro Family

  • Through Brookz, I got in touch with AtHand, a business we have since been able to expand internationally.

    Emiel van Gompel, AtHand

    Emiel van Gompel, AtHand

  • Via Brookz we received a large number of good responses which was crucial in the sale. I have since joined the buyer and with Van Doorne Food and Beverages Group I can better and faster realize the growth I had in mind.

    Johan van Doorne, Van Doorne Food and Beverages

    Johan van Doorne, Van Doorne Food and Beverages

  • When I wanted to sell my daycare center'Kindcentrum Ons Dorp', Brookz was the ideal platform to get many interested parties and it certainly succeeded. Thanks to Brookz we had enough choice to find the right buyer.

    Rudi ter Riet, Child Center Our Village

    Rudi ter Riet, Child Center Our Village

  • As an exploratory buyer, Brookz was very helpful as an information platform that allowed me to quickly assemble a good group of companions and be better prepared.

    Mark Zwijnenburg

    Mark Zwijnenburg

  • I did not necessarily need to sell my business, but I was open to potential buyers. Brookz kept its promise; on my sales profile I had a large number of responses. This eventually resulted in a suitable buyer as well.

    Ard Hopstaken

    Ard Hopstaken

  • Through Brookz, I found my current company ISA Training & Coaching on the Leusderend estate in Leusden. Especially the newsletters containing newly offered businesses made the search accessible and efficient.

    Ron Eman, ISA Training & Coaching

    Ron Eman, ISA Training & Coaching

  • I posted a sales profile on Brookz and within a few days we had 10 responses! From these responses we found a suitable buyer and the sale actually took place.

    Marco Voskamp

    Marco Voskamp

  • As GrowthFactory's acquisition adviser, I and our clients benefit greatly from Brookz 's platform and many successful matches have arisen from unexpected quarters. We can highly recommend Brookz.

    Robert Schulze, GrowthFactory

    Robert Schulze, GrowthFactory

  • Former entrepreneur and consultant of Kerstholt Business Advice: "Effective and proven platform to buy and sell businesses or business units."

    Antonie Kerstholt, Kerstholt Business Advice

    Antonie Kerstholt, Kerstholt Business Advice

  • Via Brookz I was looking for a webshop and I quickly found it. Brookz is very user-friendly and the customer service is there for you when you need them. After a period of 4 months there is now a new webshop called puurkidsfashion.com which I am proud of.

    Eva Nijssen, Puurkidsfashion.com

    Eva Nijssen, Puurkidsfashion.com

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    Geert Hoedjes, ValuePro

    Geert Hoedjes, ValuePro

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    Hans Minnaar, Florijnz Corporate Finance

    Hans Minnaar, Florijnz Corporate Finance

  • Brookz is a valuable addition in a broad market approach.

    Tom Beltman, Marktlink Mergers & Acquisitions

    Tom Beltman, Marktlink Mergers & Acquisitions

  • Brookz has for years been an important addition to our network and a central beacon in the opaque acquisition market.

    Anne Huitema, BuyInside

    Anne Huitema, BuyInside

  • We are very satisfied with the cooperation with Brookz.

    Waldo Zuiderveld, Factor Business Acquisitions

    Waldo Zuiderveld, Factor Business Acquisitions