Selling a bread, cookie and banquet specialty store?

You want to sell your bread, cookie and banquet specialty business? Then it is good to know what the takeover market in the field of bread, cookie and banquet specialty stores looks like. Between 2020 and 2022, the number of bakery businesses increased by nearly 16%, representing 500 new bakery businesses.

Selling a bread, cookie and banquet specialty store

Industry image
Number of acquisitions bread, cookie and banquet specialty stores

During the pandemic, there has been a heightened focus on health and wellness, which is benefiting bread and pastry stores. We look for local, natural foods and consume more plant-based products. When we have something to celebrate, we choose more luxurious cookies and pastries.

["15", "20", "15", "15", "15", "30", "25", "15", "30", "25"]

["‘15", "‘16", "‘17", "‘18", "‘19", "‘20", "‘21", "'22", "'23", "'24"]

Number of mergers and acquisitions stores in food

["3,60", "3,55", "3,50", "3,25", "3,05", "2,95", "3,05", "2,80", "2,80", "2,40"]

["‘15", "‘16", "‘17", "‘18", "‘19", "‘20", "‘21", "'22", "'23", "'24"]

["3,00", "1,90"]

Average EBITDA-multiple Retail

What is a bread, cookie and banquet specialty business worth?

There are many ways to value a business. A common method of expressing the value of a business is "a factor x gross annual profit." This factor is also called multiple and another designation for gross annual profit is EBITDA (Earnings Before Interest Taxes Depreciation and Amortization).

In the retail sector - which includes a bread, cookie and banquet specialty store - an indicative range of EBITDA multiple of 1.9 to 3.0 is currently used, according to the Brookz Takeover Barometer. The average EBITDA multiple across all SME sectors is 4.90.

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Business valuation

The valuation of a business is often the starting point for negotiations between buyer and seller. The outcome of these negotiations is the final sales price. So valuation and price are two different quantities. Besides valuation, the price is also determined by possible scarcity in the market, bargaining power of the parties, the strategic value of the business for the buyer and possible synergy effects for the buyer (cost savings, purchasing advantages).

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Sector Monitor

Want to buy a business or sell a business in the retail sector? With this Brookz Sector Monitor we want to present buyers and sellers with facts, figures and an outlook that provide insight into the number of transactions, the value development of businesses and the latest trends and developments in the retail sector. Because in any buying or selling process, thorough preparation provides peace of mind, overview and structure.

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Trends and developments for bread, cookie and banquet specialty stores

A number of trends and developments will inevitably cause changes over the next few years, but also offer bread-cake-banquet specialty stores many growth and acquisition opportunities:

  • 1
    Clean label

    Clean label development has become a trend, according to industry association "Bakers in Business. Organic and natural is also taking a prominent place in the baking world, with color additives in particular coming from nature itself these days.

  • 2
    Spicy cookies

    In the culinary world we have seen a trend in spicy products for some time, but spicy flavorings have now arrived in the world of cookies, cakes and pies. Combining new flavors with familiar ones develop into true fusion delicacies. Flavors such as Chili Raspberry, Mango Habanero and Onion & Cheese will revive the baking world.

  • 3
    Lack of succession

    For confectioners, the future does not look so bright, according to Rabobank. There needs to be innovation and a shift towards convenience, health and online. In addition, there is a major shortage of specialists in the fresh produce industry, which is expected to force many bakers to quit due to lack of succession.

Many entrepreneurs have gone before you
  • In a short time, we received a number of serious responses. As a result, we were able to sell my web store Urbans and Indians to an excellent acquisition candidate within 10 weeks.

    Linda Haest, Urbans and Indians

    Linda Haest, Urbans and Indians

  • Entrepreneur and investor of nlgroeit: "Through the Brookz network, I regularly come into contact with interesting parties to acquire or participate in."

    Kees de Jong, nlgroeit

    Kees de Jong, nlgroeit

  • Excellent customer communication, quick, efficient and friendly. They have knowledge of the business and market combined with an abundant network.

    Lorraine Connaughton

    Lorraine Connaughton

  • Peter Smits found his current business Point to Point Communications in Gorinchem through Brookz. 'Brookz is a convenient and user-friendly platform with a good overview of the current business offerings.

    Peter Smits, Point to Point Communications

    Peter Smits, Point to Point Communications

  • Through Brookz I sold my business Prodes - Internet Partner in Deventer within 3 months. Meanwhile, I am in Miami setting up a new business.

    Jurgen Bosch, Prodes

    Jurgen Bosch, Prodes

  • I wanted to take my corporate career in a different direction. I was looking for an ICT business where I could do business through an MBI. Thanks to Brookz, entrepreneurship is a reality.

    Valentine de Jong

    Valentine de Jong

  • Hendrik Jan de Mari found his latest purchase through Brookz, Beverage wholesaler Ton Overmans of Amsterdam. 'I have experienced Brookz as a very useful medium. The small investment in a membership is well worth the services through Brookz!'

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

  • Through a sales profile on Brookz, my partner and I sold one of my Internet businesses within three months.

    Gijs Bodenstaff

    Gijs Bodenstaff

  • Through Brookz, within 2 months I found several interested parties and eventually a business partner for my business The Retro Family, the largest retro web store in the Netherlands.

    Rene Mirck, The Retro Family

    Rene Mirck, The Retro Family

  • Through Brookz, I got in touch with AtHand, a business we have since been able to expand internationally.

    Emiel van Gompel, AtHand

    Emiel van Gompel, AtHand

  • Via Brookz we received a large number of good responses which was crucial in the sale. I have since joined the buyer and with Van Doorne Food and Beverages Group I can better and faster realize the growth I had in mind.

    Johan van Doorne, Van Doorne Food and Beverages

    Johan van Doorne, Van Doorne Food and Beverages

  • When I wanted to sell my daycare center'Kindcentrum Ons Dorp', Brookz was the ideal platform to get many interested parties and it certainly succeeded. Thanks to Brookz we had enough choice to find the right buyer.

    Rudi ter Riet, Child Center Our Village

    Rudi ter Riet, Child Center Our Village

  • As an exploratory buyer, Brookz was very helpful as an information platform that allowed me to quickly assemble a good group of companions and be better prepared.

    Mark Zwijnenburg

    Mark Zwijnenburg

  • I did not necessarily need to sell my business, but I was open to potential buyers. Brookz kept its promise; on my sales profile I had a large number of responses. This eventually resulted in a suitable buyer as well.

    Ard Hopstaken

    Ard Hopstaken

  • Through Brookz, I found my current company ISA Training & Coaching on the Leusderend estate in Leusden. Especially the newsletters containing newly offered businesses made the search accessible and efficient.

    Ron Eman, ISA Training & Coaching

    Ron Eman, ISA Training & Coaching

  • I posted a sales profile on Brookz and within a few days we had 10 responses! From these responses we found a suitable buyer and the sale actually took place.

    Marco Voskamp

    Marco Voskamp

  • As GrowthFactory's acquisition adviser, I and our clients benefit greatly from Brookz 's platform and many successful matches have arisen from unexpected quarters. We can highly recommend Brookz.

    Robert Schulze, GrowthFactory

    Robert Schulze, GrowthFactory

  • Former entrepreneur and consultant of Kerstholt Business Advice: "Effective and proven platform to buy and sell businesses or business units."

    Antonie Kerstholt, Kerstholt Business Advice

    Antonie Kerstholt, Kerstholt Business Advice

  • Via Brookz I was looking for a webshop and I quickly found it. Brookz is very user-friendly and the customer service is there for you when you need them. After a period of 4 months there is now a new webshop called puurkidsfashion.com which I am proud of.

    Eva Nijssen, Puurkidsfashion.com

    Eva Nijssen, Puurkidsfashion.com

  • Through Brookz, we easily connect with a wide range of relevant parties!

    Geert Hoedjes, ValuePro

    Geert Hoedjes, ValuePro

  • We've had several good experiences with Brookz, especially when the proposition lends itself to going public.

    Hans Minnaar, Florijnz Corporate Finance

    Hans Minnaar, Florijnz Corporate Finance

  • Brookz is a valuable addition in a broad market approach.

    Tom Beltman, Marktlink Mergers & Acquisitions

    Tom Beltman, Marktlink Mergers & Acquisitions

  • Brookz has for years been an important addition to our network and a central beacon in the opaque acquisition market.

    Anne Huitema, BuyInside

    Anne Huitema, BuyInside

  • We are very satisfied with the cooperation with Brookz.

    Waldo Zuiderveld, Factor Business Acquisitions

    Waldo Zuiderveld, Factor Business Acquisitions