Published: February 28, 2022, updated: March 14, 2025, Wietze Willem Mulder
Do you want to buy a business or sell your business in the sector?Hospitality, Tourism & Recreation? That is where this Brookz Sector Monitor for the Hospitality, Tourism & Recreation sector can help you.
With this sector monitor we want to present (potential) buyers and sellers with facts and figures that provide insight into the number of transactions and the value development of businesses in the hospitality, tourism and recreation sector. Because in every buying or selling process, thorough preparation provides peace of mind, overview and structure.
Download the 'Brookz Sector Monitor Horeca, Tourism & Recreation' for relevant information about the sector, how the merger and acquisition market works, current valuations and real-life examples of other buyers who have bought a Horeca, Tourism & Recreation business and sellers who have sold their Horeca, Tourism & Recreation business:
Hospitality, Tourism and Recreation is a dynamic sector. A lot is being bought and a lot is for sale. Many hospitality entrepreneurs will reach retirement age in the coming years. Due to the increasingly tough competition among them, many smaller entrepreneurs are calling it quits. Those who want to take over must have a distinctive vision to attract consumer attention.
Buying and selling Hospitality, Tourism & Recreation businesses is a lively market, only that it largely takes place behind the scenes. The sector represents an average share of the total number of mergers and acquisitions in the Netherlands. Over the past five years, the percentage of mergers and acquisitions in the hospitality, tourism & recreation sector has fluctuated between 7 and 8 percent.
Every party active in the takeover market wants to know the value of a company. With the Brookz Takeover Barometer we gauge the so-called multiples every six months. Looking at the past five years, the multiple for the Hospitality, Tourism & Recreation sector has always been significantly lower than for SMEs.
For former field hockey international and former commercial director of Ajax Bob-Jan Hillen, the acquisition of Dutch field hockey brand Stag has come full circle. "I was looking for a business that I could dive into myself one hundred percent.
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