Sector information: brand dealership

Brand dealers are specialized outlets that sell vehicles or products of a specific brand and often also offer maintenance and repair services for those branded products. Here are some common types of brand dealers:

• Car Dealers: Car dealers sell vehicles of specific car brands, such as Ford, Toyota, BMW, etc. They offer new and used cars and can often offer financing and leasing options.
• Motorcycle Dealers: Motorcycle dealers focus on selling motorcycles and two-wheeled vehicles. They represent brands such as Harley-Davidson, Honda, Yamaha and others.
• Bone Dealers: Boat dealers specialize in selling boats and watercraft. They can offer powerboats, sailboats, yachts and water sports equipment.
• RV Dealers: Recreational vehicle (RV) dealers sell motorhomes, caravans, camper trailers and other recreational vehicles. They represent brands such as Airstream, Winnebago and Jayco.
• Agricultural machinery and tractor dealers: These dealers sell farm machinery, tractors and other agricultural equipment. They represent brands such as John Deere, Case IH and New Holland.
• Construction machinery and heavy equipment dealers: These dealers sell heavy equipment and construction machinery, such as excavators, bulldozers, and wheel loaders. They may represent brands such as Caterpillar and Komatsu.
• Electronics and equipment dealers: Electronics dealers sell electronic products from specific brands, such as computers, smartphones, televisions and home appliances.
• Bicycle dealers: Bike dealers offer bikes and bike parts from brands such as Trek, Giant and Specialized.
• Watersports equipment dealers: These dealers sell water sports equipment, such as surfboards, kayaks, scuba gear and water skis, and often represent specialty brands.
• Garden and lawn equipment dealers: Garden and lawn equipment dealers sell lawn mowers, trimmers, leaf blowers and other garden and lawn equipment. They represent brands such as Husqvarna and Stihl.
• Electrical appliances and white goods dealers: These dealers sell electrical appliances and white goods, such as refrigerators, washing machines, and ovens, from brands such as Whirlpool, Samsung, and Bosch.
• Electric Vehicle Dealers: These dealers specialize in selling electric vehicles (EVs) and electric mobility scooters. They represent brands such as Tesla, Nissan and Chevrolet.
• Lawn mower and garden equipment dealers: These dealers sell lawn mowers, garden tractors and garden tools from brands such as Honda, Cub Cadet and Toro.
• Industrial equipment dealers: These dealers offer specialized industrial equipment and machinery, such as welding equipment, air compressors and industrial tools.

What to look out for when buying a branded dealer

Acquiring a branded dealership can be a complex undertaking and requires careful planning and due diligence. Here are some key considerations to consider when acquiring a branded dealership:

• Company reputation and brand equity: Assess the dealership's reputation and brand equity in the marketplace. This includes customer reviews, online presence and brand perception.
• Brand relationship: Understand the nature of the relationship between the brand dealer and the brand owner. Check for long-term distribution agreements and what the brand owner's requirements are for dealer facilities and customer service.
• Stock and assets: Assess the dealer's inventory, including branded vehicles or products, as well as the condition of assets, such as facilities and equipment. Check that everything is in good condition and meets the brand's requirements.