Sector information: bodyfashion company

Bodyfashion companies focus on different types of underwear, lingerie and swimwear. Here are some examples of bodyfashion companies:

• Lingerie stores: Stores that specialize in offering lingerie, including bras, panties, corsets and nightwear.
• Swimwear businesses: Stores focused on selling swimwear, including swimsuits, bikinis, trunks and related accessories.
• Underwear stores: General stores offering various types of underwear for both men and women, including boxer shorts, briefs and shirts.
• Luxury lingerie boutiques: specialty stores offering high-quality and often luxurious lingerie, with attention to design, materials and craftsmanship.
• Sports lingerie shops: Stores specializing in sports lingerie and supportive sports bras designed for comfort and functionality during sports.
• Seamless Underwear Stores: Stores focusing on seamless undergarments for a smooth and invisible look under clothing.
• Maternity Lingerie: Specialty stores that design and sell lingerie tailored to the needs of pregnant women, including nursing bras and comfortable panties.
• Shapewear stores: stores that focus on shapewear designed to shape and support the figure for a streamlined look.
• Eco-friendly bodyfashion stores: businesses offering sustainable and eco-friendly bodyfashion, using organic materials and ethical production methods.
• Online bodyfashion retailers: With the growth of e-commerce, there are numerous online retailers offering a wide range of bodyfashion products and delivering them directly to consumers.
• Custom-fit lingerie stores: Some stores offer custom-made lingerie, where customers can have their measurements taken for personally customized undergarments.
• Men's Specialists: Stores that focus specifically on men's underwear and lingerie, with a wide range of styles and materials.

What to look out for when buying a body fashion business

When acquiring a bodyfashion business, such as a lingerie store or a store that specializes in underwear, there are several important things to consider.

• Online presence and e-commerce: Assess the business's online presence, including the quality of its website and any e-commerce activities. Online sales can be an important growth area.
• Supplier relationships: Check existing supplier relationships. How reliable are the current suppliers? Are there any exclusive deals or ongoing contracts?
• Competition and market position: Analyze the competition in the area and determine the bodyfashion company's market position. Are there unique selling points (USPs) that differentiate the business from competitors?