Sector information: graphic business

There are different types of graphic design businesses that specialize in different aspects of graphic design and printing. Here are some common types of graphic design businesses:

• Graphic design companies: Offer graphic design services, including the creation of logos, business cards, brochures, posters and other promotional materials.
• Advertising agencies: Combine graphic design with marketing strategies to develop advertisements, campaigns and other promotional materials.
• Web design companies: Specialize in website design, including user interface (UI) and user experience (UX).
• Packaging design companies: Design packaging for products, considering brand identity, consumer experience and the practicalities of packaging.
• Illustration agencies: Provide illustrations for various purposes including books, magazines, advertisements and digital media.
• Branding and identity design firms: specialize in developing visual identities for brands, including logos, color schemes and brand guidelines.
• Multimedia design agencies: Integrate various forms of media, including text, images, audio and video, to create engaging digital experiences.
• Experience design firms (XD): Focus on designing user experience (UX) across platforms, such as websites and mobile apps.
• Typography design companies: Concentrate on font design and the artistic use of typography.
• Print management companies: Coordinate the printing process for clients, ensuring proper production of printed materials.
• Large format printing companies: specialize in producing large format prints for banners, posters, displays and other visual communication materials.

What to look out for when buying a graphic business

When buying a graphics business, there are several important aspects to consider. Here are some points of interest:

• Portfolio and quality of work: Study the graphic design business's portfolio to understand the quality of their work and diversity of projects. Note the consistency of the design style.
• Technology infrastructure: Assess the technology equipment and software the business uses. Make sure the technology is up-to-date and compatible with your business standards.
• Intellectual Property (IP): Check the intellectual property rights of designs and creations owned by the graphics business. Ensure that all transfers of intellectual property are properly recorded.
• Staffing and professionalism: Examine the existing workforce, including the qualifications and experience of the design team. Consider how well staff can be integrated into your organization.