Selling a packaging company?

You want to sell your packaging company? Then it's good to know what the takeover market in the field of packaging companies looks like. The packaging industry consists of several layers, from paper to plastics and more. There are several issues at play, such as sustainability, personalization and creativity.

Selling a packaging company

Industry image
Number of acquisitions packaging industry

Packaging is no longer just a shell, but an additional way to enhance the customer experience. Consequently, the acquisition market is unsettled, but by and large pretty stable.

["5", "10", "5", "15", "5", "5", "5", "5", "5", "5"]

["’15", "’16", "’17", "’18", "’19", "’20", "’21", "’22", "’23", "’24"]

Number of mergers and acquisitions packaging companies

["5.35", "5.35", "5.40", "5.40", "5.25", "5.25", "5.35", "5.30", "5.00", "5.00"]

["’15", "’16", "’17", "’18", "’19", "’20", "’21", "’22", "’23", "’24"]

["5.50", "4.60"]

Average EBITDA-multiple Industry & manufacturing

What is a packaging company worth?

There are many ways to value a business. A common method of expressing the value of a business is "a factor x gross annual profit." This factor is also called multiple and another designation for gross annual profit is EBITDA (Earnings Before Interest Taxes Depreciation and Amortization).

In the manufacturing and industrial sector - to which a packaging company belongs - an indicative EBITDA-multiple range of 4.6 to 5.5 is currently used, according to the Brookz Takeover Barometer. The average EBITDA multiple across all SME sectors is 4.90.

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Business valuation

The valuation of a business is often the starting point for negotiations between buyer and seller. The outcome of these negotiations is the final sales price. So valuation and price are two different quantities. Besides valuation, the price is also determined by possible scarcity in the market, bargaining power of the parties, the strategic value of the business for the buyer and possible synergy effects for the buyer (cost savings, purchasing advantages).

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Sector Monitor

Want to buy a business or sell a business in the Industry & Manufacturing sector? With this Brookz Sector Monitor, we want to present buyers and sellers with facts, figures and an outlook that provide insight into the number of transactions, the value development of businesses and the latest trends and developments in the Industry & Manufacturing sector. Because in any buying or selling process, thorough preparation gives peace of mind, overview and structure.

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Training "Successfully Selling your Business".

With this online training from Brookz you are optimally prepared to largely sell your business yourself: 25 Powerpoint videos, a comprehensive valuation report, legal model contracts, handy templates, checklists and expert support. Plus 50% discount on listing your business on Brookz!

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Trends and developments for packaging companies

A number of trends and developments will inevitably cause changes over the next few years, but also offer packaging companies growth and acquisition opportunities:

  • 1
    Sustainable packaging on the rise

    Government policy is already taking firm steps in the right direction, as plastic bags and packaging are (virtually) banned. It is time to develop sustainable packaging materials, while maintaining the benefits. Think product shelf life, lightweight and hygiene. According to ABN Amro s findings, consumers also consider these weighty factors and are therefore willing to pay extra for them.

  • 2
    Supermarkets without packaging

    In the Netherlands, this does not yet want to get off the ground everywhere, but what is in the barrel does not spoil. According to ABN Amro specialists, the future lies in selling without packaging, especially in supermarkets.

  • 3
    Multimedia packaging

    You may see it passing by, but there is still a lot to be invented. Packaging used to be a means of packaging, but today it is so much more. An opportunity to satisfy, excite or convince the consumer. A heartwarming message or offering additional information; it can all be done with multimedia packaging.

  • 4
    Personal packaging

    It is increasingly common for packaging to be personalized by consumers themselves. Luxury boxes, personalized labels and color of your own choice: it's all possible.

Many entrepreneurs have gone before you
  • In a short time, we received a number of serious responses. As a result, we were able to sell my web store Urbans and Indians to an excellent acquisition candidate within 10 weeks.

    Linda Haest, Urbans and Indians

    Linda Haest, Urbans and Indians

  • Entrepreneur and investor of nlgroeit: "Through the Brookz network, I regularly come into contact with interesting parties to acquire or participate in."

    Kees de Jong, nlgroeit

    Kees de Jong, nlgroeit

  • Excellent customer communication, quick, efficient and friendly. They have knowledge of the business and market combined with an abundant network.

    Lorraine Connaughton

    Lorraine Connaughton

  • Peter Smits found his current business Point to Point Communications in Gorinchem through Brookz. 'Brookz is a convenient and user-friendly platform with a good overview of the current business offerings.

    Peter Smits, Point to Point Communications

    Peter Smits, Point to Point Communications

  • Through Brookz I sold my business Prodes - Internet Partner in Deventer within 3 months. Meanwhile, I am in Miami setting up a new business.

    Jurgen Bosch, Prodes

    Jurgen Bosch, Prodes

  • I wanted to take my corporate career in a different direction. I was looking for an ICT business where I could do business through an MBI. Thanks to Brookz, entrepreneurship is a reality.

    Valentine de Jong

    Valentine de Jong

  • Hendrik Jan de Mari found his latest purchase through Brookz, Beverage wholesaler Ton Overmans of Amsterdam. 'I have experienced Brookz as a very useful medium. The small investment in a membership is well worth the services through Brookz!'

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

    Hendrik Jan de Mari, beverage wholesaler Ton Overmans

  • Through a sales profile on Brookz, my partner and I sold one of my Internet businesses within three months.

    Gijs Bodenstaff

    Gijs Bodenstaff

  • Through Brookz, within 2 months I found several interested parties and eventually a business partner for my business The Retro Family, the largest retro web store in the Netherlands.

    Rene Mirck, The Retro Family

    Rene Mirck, The Retro Family

  • Through Brookz, I got in touch with AtHand, a business we have since been able to expand internationally.

    Emiel van Gompel, AtHand

    Emiel van Gompel, AtHand

  • Via Brookz we received a large number of good responses which was crucial in the sale. I have since joined the buyer and with Van Doorne Food and Beverages Group I can better and faster realize the growth I had in mind.

    Johan van Doorne, Van Doorne Food and Beverages

    Johan van Doorne, Van Doorne Food and Beverages

  • When I wanted to sell my daycare center'Kindcentrum Ons Dorp', Brookz was the ideal platform to get many interested parties and it certainly succeeded. Thanks to Brookz we had enough choice to find the right buyer.

    Rudi ter Riet, Child Center Our Village

    Rudi ter Riet, Child Center Our Village

  • As an exploratory buyer, Brookz was very helpful as an information platform that allowed me to quickly assemble a good group of companions and be better prepared.

    Mark Zwijnenburg

    Mark Zwijnenburg

  • I did not necessarily need to sell my business, but I was open to potential buyers. Brookz kept its promise; on my sales profile I had a large number of responses. This eventually resulted in a suitable buyer as well.

    Ard Hopstaken

    Ard Hopstaken

  • Through Brookz, I found my current company ISA Training & Coaching on the Leusderend estate in Leusden. Especially the newsletters containing newly offered businesses made the search accessible and efficient.

    Ron Eman, ISA Training & Coaching

    Ron Eman, ISA Training & Coaching

  • I posted a sales profile on Brookz and within a few days we had 10 responses! From these responses we found a suitable buyer and the sale actually took place.

    Marco Voskamp

    Marco Voskamp

  • As GrowthFactory's acquisition adviser, I and our clients benefit greatly from Brookz 's platform and many successful matches have arisen from unexpected quarters. We can highly recommend Brookz.

    Robert Schulze, GrowthFactory

    Robert Schulze, GrowthFactory

  • Former entrepreneur and consultant of Kerstholt Business Advice: "Effective and proven platform to buy and sell businesses or business units."

    Antonie Kerstholt, Kerstholt Business Advice

    Antonie Kerstholt, Kerstholt Business Advice

  • Via Brookz I was looking for a webshop and I quickly found it. Brookz is very user-friendly and the customer service is there for you when you need them. After a period of 4 months there is now a new webshop called puurkidsfashion.com which I am proud of.

    Eva Nijssen, Puurkidsfashion.com

    Eva Nijssen, Puurkidsfashion.com

  • Through Brookz, we easily connect with a wide range of relevant parties!

    Geert Hoedjes, ValuePro

    Geert Hoedjes, ValuePro

  • We've had several good experiences with Brookz, especially when the proposition lends itself to going public.

    Hans Minnaar, Florijnz Corporate Finance

    Hans Minnaar, Florijnz Corporate Finance

  • Brookz is a valuable addition in a broad market approach.

    Tom Beltman, Marktlink Mergers & Acquisitions

    Tom Beltman, Marktlink Mergers & Acquisitions

  • Brookz has for years been an important addition to our network and a central beacon in the opaque acquisition market.

    Anne Huitema, BuyInside

    Anne Huitema, BuyInside

  • We are very satisfied with the cooperation with Brookz.

    Waldo Zuiderveld, Factor Business Acquisitions

    Waldo Zuiderveld, Factor Business Acquisitions