Vacancy and matching platform for oral care (Netherlands)

The organization is a digital job posting and matching platform for the Dutch oral healthcare industry. Through the website, dental practices connect directly with oral care professionals, without intermediaries. The platform was launched about a year ago from concrete market demand and, after an initial version, has been completely rebuilt into a professional and scalable solution. The platform is in the pilot phase with the first customers.

Business activities
The organization facilitates recruitment and matching within oral healthcare by publishing job vacancies and allowing candidates to apply directly. The focus is on speed, simplicity and low barriers to entry for both practices and candidates.

Products and services.
The platform focuses on positions such as dental assistants, prevention assistants, dental hygienists, dentists and practice managers. Candidates can apply at no cost and practices can post jobs for free, with optional paid additional visibility.

Business model
The revenue model is freemium with pay-per-use upsell. Job posting and application is free; revenue is generated when a practice chooses additional reach through sponsored or "boosted" postings, paying per boost or per application. In a later phase, a second revenue stream is envisioned through subscription forms for recruiters and larger dental chains, with access to analytics, candidate insights and priority placement.

Market and customers
The organization focuses exclusively on the oral healthcare sector in the Netherlands. The primary target group consists of dental practices and oral care professionals. The emergence of several oral care-specific job platforms in the Netherlands underscores the market demand within this niche.

Details
The proposition is distinguished by free basic use on both sides, direct linking between practice and candidate and a "pay only for extra visibility" model with no subscription or long commitments. The platform was set up by a practicing dental hygienist, making its operation consistent with daily practice and staffing challenges in the industry.

Enterprise phase
The platform is live, fully developed in-house and is in the pilot phase. The next step is to scale up marketing and sales to accelerate traction and revenue.

Investment requirement
Investment requirement is for growth and scale-up: marketing (€35k), sales/business development (€20k), operational costs for 12 months runway (€15k) and infrastructure for scalability (€5k).

Desired investor.
The ideal investor has hands-on experience in setting up and scaling marketing and sales structures for B2B platforms/marketplaces and can contribute with knowledge and network to growth from early traction to structural revenue.

Management and experience
The founder is a practicing dental hygienist with direct experience in dental practices and the staffing challenges within the industry. Based on market demand, a smaller version was launched first and then the platform was further developed and completely rebuilt based on practical experience and feedback.

Other information
The organization has been founder-funded so far. About €5k-€10k has been invested in development, hosting and tooling and there have been no external investment rounds yet.