E-commerce brand specializing in nicotine-free herbal blends

A profitable Dutch e-commerce company is being offered for sale. It operates its own brand of natural herbal products—including tobacco-free and nicotine-free smoking alternatives—along with related smoking accessories. The company has built a strong position within its niche and has been growing organically for several years, largely without paid advertising.

Business ActivitiesThe product range has been deliberately kept compact and consists of a core line of herbal blends, supplemented by combo packs and smoking accessories. The products have been refined over the years based on customer feedback and are positioned as a high-quality alternative to generic bulk products. The brand has a registered trademark, its own product presentation, professional photography, and a consistent brand identity.

Sales are conducted through the company’s own online store, marketplaces, and a dedicated B2B channel. The company has a customer base of over a thousand customers, its own email list, and active social media channels, and boasts an extensive and predominantly positive review base on a well-known independent review platform.

’s strengths: An interesting aspect is the proven B2B model: for several years now, the company has been consistently supplying an established business customer—a relationship that developed without active acquisition and generates annual revenue in the tens of thousands of euros. This demonstrates that the concept is commercially viable even beyond direct online sales.

The company has no employees or office space of its own: logistics are fully outsourced, and operations require approximately 20 hours per week, divided among the owners. The company is debt-free and has a simple operational structure, which means it can, in principle, be continued from any location.

Growth OpportunitiesThere is still room for expansion: further acquisitions within the B2B channel, systematic use of paid advertising, further marketplace expansion, international sales via the already-translated online store, product line expansion, and increasing repeat purchases through bundles, subscriptions, and email marketing. A buyer with experience in e-commerce, performance marketing, wholesale, or retail distribution could take this business in several directions.

Included
The buyer will acquire a fully operational brand and sales platform, including the online store and domain, the registered trademark, customer base and email list, social media channels, product content and photography, brand guidelines and marketing materials, and existing supplier relationships in Europe and Asia. The online store has already been translated into multiple languages, providing a foundation for further international expansion. Current inventory will be inventoried separately and included in the transaction at a value to be agreed upon.

Reason for sale
The current owners have built the business alongside their other work and have decided to focus their time on other activities. This is not due to poor performance—the company has shown revenue growth and profitability for years.

Suitable for
. Ideal for an existing player in the herbal products, wellness, or e-commerce sectors looking to add an established brand to its portfolio; for an entrepreneur with B2B or sales experience who wants to build on the existing wholesale momentum; and for an entrepreneur seeking a small but profitable e-commerce business with demonstrable revenue, existing customers, and further growth opportunities.

Key Figures
2025 Revenue: €25,000 – €50,000 · 2025 Profit: €10,000 – €25,000 · Time commitment: approximately 20 hours/week, split between 2 owners