E-commerce company with its own brand line in the beauty niche

Established market position, strong reputation, automated infrastructure

E-commerce company with its own brand line in the beauty niche listed on Brookz. Contact us for more information

Revenue €350k–€400k

Profit Profit

Sector E-commerce

Industry Platforms · Online Stores

CountryNetherlands

Region Not location-dependent

Available
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Revenue: €350k – €400k
FTE 1
Description

Its core activities consist of developing, importing, and distributing professional hair and beauty products online to both B2B and B2C customers. The focus is on innovative and problem-solving products under its own brand line, supplemented by a wide range of products from European suppliers. Sales are conducted through the business’s own online store and various online marketplaces. The business has a fully automated infrastructure for order processing, inventory management, purchasing, and customer service, among other functions.

Market Focus
The company focuses on both the B2B and B2C markets within the beauty, personal care, and professional products sectors. Its customer base consists of business clients, independent professionals, and consumers. Since 2018, the company has also built up a substantial customer base, supplemented by years of valuable sales, customer, and market data. This combination provides a strong foundation for targeted marketing, customer retention, and further scalable growth within Europe.

Strengths
The company stands out thanks to a strong combination of an established private label, proven online sales channels, an excellent reputation, and highly automated business operations. Since 2018, it has built a solid position within a specialized niche market, selling to both B2B and B2C customers, primarily in the Netherlands and Namur.

Key strengths include:

  • Profitable e-commerce business with an established position in a specialized beauty and personal care market.
  • Established and registered private label; operating in the Benelux and Germany, with a strong reputation within the niche.
  • Fully customized private-label products; including custom packaging, branding, multilingual manuals, and professional online content.
  • Strong online reputation; with over 1,000+ verified customer reviews via WebwinkelKeur and an average score of 9.0.
  • Core products have received positive reviews, which has helped build a high level of trust and social proof.
  • Wide reach through multiple sales channels, including its own online store and various online marketplaces.
  • Established presence on Bol.com; Includes a dedicated account manager and access to logistics through Bol.
  • Wide reach and robust fulfillment capabilities through Bol.com, featuring fast delivery, efficient order processing, and competitive shipping rates.
  • Highly automated business operations, including order processing, inventory management, purchasing, invoicing, customer communication, and fulfillment.
  • Professionally organized and outsourced customer service; includes established processes, software, and transferable knowledge.
  • Customized dropshipping partnerships with European suppliers; this allows for a wide product range to be delivered directly to customers in Europe without significant inventory risk, typically within 2 to 4 business days.
  • Long-standing partnerships with reliable European suppliers; including competitive purchasing agreements and fast delivery options.
  • Reliable supplier network in Asia; for the development, production, and expansion of the company’s own brand line.
  • Years of sales, customer, product, and market data; compiled since 2018 and immediately usable for marketing, purchasing, and product development.
  • Extensive customer and email database; with opportunities for repeat purchases and targeted marketing campaigns.
  • Low fixed costs and high scalability, enabling further growth without a proportional increase in organizational costs.
  • Fully established infrastructure, allowing a buyer to immediately build upon existing systems, processes, supplier relationships, and sales channels.
  • Significant growth potential within Europe; no need to first build a brand, product line, technical infrastructure, or supplier network.
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Revenue €350k–€400k

Profit Profit

Sector E-commerce

Industry Platforms · Online Stores

CountryNetherlands

Region Not location-dependent

Available
Register for free
Already have an account? Go to login!

Log in to see more about the business; such as FTE, legal forms, and more. Or register for free.

FTE
FTE
Legal form
Legal form
Type of customers
Client Type
Offered on behalf of.
Screened

Verified

Log in to see more about the business; such as FTE, legal forms, and more. Or register for free.

Guaranteed response from the seller
This profile is up-to-date and available.
100% independent platform
Revenue: €350k – €400k
FTE 1
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