Ready-to-sell Shopify online store featuring a private label brand of fragrance and gift products

The business is a fully operational e-commerce venture with its own brand of fragrance, diffuser, and gift products. It does not involve reselling existing brands, but rather selling products under its own brand name. The products are sold through its own Shopify online store and via Bol.com. The product range includes wax products, diffusers, and curated gift sets.

Business Activities and Customer Base
The company focuses on the Dutch and Belgian consumer market for home fragrances, home decor products, and gift items. The main customers are consumers looking for fragrance products, diffusers, or gift sets for their homes or as gifts. In addition, there are growth opportunities with business customers, such as gift shops, concept stores, salons, home decor stores, and businesses looking to purchase corporate gifts.

Organization and Facilities
The business is compactly structured and has no staff that needs to be taken over. Operations consist of online store management, order fulfillment, inventory management, customer service, marketing, supplier relations, and administration. The business can easily be continued from the owner’s own location, requiring minimal space for inventory storage and shipping. The technical infrastructure runs on Shopify, with MyParcel for shipping and Bol.com as an additional sales channel.