Brookz launches online training platform

Wietze Willem Mulder
Wietze Willem Mulder, Brookz
17 August 2025
Brookz launches Brookz Academy, an online training platform for entrepreneurs who want to buy or sell a business.
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Brookz is launching the Brookz Academy, an online training platform for entrepreneurs who want to buy or sell a business. "With this training you can largely sell your business yourself within 150 days.

The first training which is now live is 'Successfully Selling your Business', which enables entrepreneurs to largely buy their business themselves. The training contains all the information & tools an entrepreneur needs to do so: Powerpoint videos, a comprehensive valuation report, all legal contracts, handy templates, checklists and expert support. The videos of this training are provided by an experienced entrepreneur, who himself has started and successfully sold a business twice in recent years.

No idea

According to Peter Rikhof, founder of Brookz and initiator of the Brookz Academy, the goal of this first online training course is to lower the barrier to entry for entrepreneurs who are considering selling their business. “We’ve noticed that many entrepreneurs have no idea what the sales process actually looks like. And that often prevents them from actively entering the market. But it’s not that complicated—you just need to take the time to learn about it. With this training, you, as an entrepreneur, should be able to sell a business largely on your own within 150 days.”

In the coming period, the Brookz Academy offer will be expanded with a number of more practical online training courses. This fall will see the training course "Successfully Take Over a Business," which is aimed particularly at entrepreneurs and MBI candidates who want to take over a business. Because Rikhof notices that there is also a great need for practical information and support on the buy side.

Brookz club

Participants in the Brookz Academy training courses are automatically also members of the Brookz Club, a community of entrepreneurs and investors who are periodically invited to meetings and online events. Rikhof: 'In addition to practical information, a good network and the exchange of experiences with other entrepreneurs is crucial for deal success. The Brookz Academy certainly contributes to that'.

 

Written by
Wietze Willem Mulder, Brookz

Wietze Willem Mulder is Manager of Content at Brookz. He studied journalism and has written for business titles such as FEM Business, Sprout, De Ondernemer and Management Team. He is also co-author of the handbooks How to buy a business and How to sell a business.

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