Magazine (psychology & personal development)

This quarterly magazine focuses on irritability-sensitive people and is compiled by a full editorial staff, with contributions from many volunteer coaches. The magazine can be ordered online, both as a subscription and in single copies and is physically sold in approximately 30 stores. The circulation is 4,300.

Customer base
The magazine has 3,200 subscribers in the Netherlands and Belgium. The target group has a strong need for information and stories of experience. The magazine has 30,000 followers on social media and a website with many articles and information.

Strengths
This is the only magazine in the Netherlands that specifically targets stimulus-sensitive people. The target group is large, while brand awareness is still limited, which offers growth opportunities.