Confectionery brand with distribution to the hospitality, event, and retail sectors

This company combines its own confectionery brand with a highly profitable B2B catering division and a wholesale and retail channel. The three activities reinforce one another: the events generate brand awareness and direct sales, and the brand opens doors in the retail sector.

’s ActivitiesBrand and production: sale of an artisanal Dutch cookie specialty under its own established brand, in consumer and gift packaging, including tins and custom packaging for business customers. Production is handled by established partners, so the company does not operate its own production facility.

B2B event and trade show catering: live hospitality at national and international trade shows, corporate events, and conferences, with on-site food preparation. This is the most profitable division, featuring recurring corporate clients and the opportunity to expand into full booth catering.