Business in brand activation festivals and trade shows

One entrepreneur (0.2 FTE) without staff realizes revenues of €500k with an EBITDA of over 25%. He would like to continue his creative role in the business, but is looking for a new owner. Due to a strong flexible shell there is enough room for growth. The customer base consists of well-known national and international brands who want to reach the European market through brand activation at festivals and fairs.

Business activities

• The business devises concepts for festivals and largely owns them. Every year the concepts are updated for the organizer and this business deploys a project manager to ensure routing and look and feel.
• At such a festival or event, sponsors are active who want to draw attention to their product or service (brand activation). This business devises the campaign for this.
• Third activity is designing booths at fairs. There is no staff or premises so all procurement is with freelancers and small agencies.

Details
In recent years, a very extensive database of intellectual property has been recorded in a digital vault. A medium-sized festival in the south of the Netherlands annually purchases the entire concept from this client and a well-known food brand has this business as a regular supplier for new introductions among the festival audience. Name recognition within the event industry is high. Revenue in current slimmed-down form approximately €500k, ebitda approximately €140k. The concepts of this business are stimulating and feasible. This combination generates great enthusiasm among clients and suppliers of the final product.