Online store specializing in electric personal care appliances

100% of the operations of a Dutch online store specializing in electric personal care appliances are being offered for sale. The product range consists of shaving and trimming appliances, supplemented by complete sets and smaller accessories with high markup margins. Sales are conducted through the company’s own online store and a nationwide online sales platform.

Business Activities and Customer Base
The company serves retail customers. Customer groups vary by product category: entry-level products and sets are primarily purchased by younger buyers, trimmers by middle-aged customers, and electric shavers by older customers. This diversification makes revenue less dependent on any single target group.

’s StrengthsThe company has a well-established online sales channel with an extensive product range and consistently highcustomer ratings. The cost structure is lean: there are no longer any business premises in use, allowing operations to continue from any location.

Organization and Premises
The company is managed by the partners and does not have its own business premises.

Opportunities and Growth Potential
There is room for international expansion, more active participation in the sales platform’s campaigns, and better capitalization on peak periods around the holidays.