Online store specializing in silver and gold jewelry

A Dutch online store specializing in silver and gold jewelry is offered for sale. It features its own in-house design collection, complemented by purchased collections that align with it.

Business Activities and Customer Base
The company sells online to consumers. The collection targets a clearly defined audience with its own preferred style, which has helped the online store build a loyal customer base with many repeat purchases. Demand in this market segment is growing.

Strengths
In-house designs, ensuring that quality, delivery times, and profit margins remain under our own control. Net profit consistently amounts to approximately half of revenue. Over the years, the online store has built up an extensive and very positive review history.

Organization and Premises
A sole proprietorship with its own workspace, staffed by 1 full-time equivalent (FTE). The business operations are not location-dependent and can be continued from anywhere in the Netherlands.

Opportunities and Growth Potential
The collection can be further expanded, and there is room for additional sales channels. In recent years, the business owner has deliberately scaled back operations, resulting in a decline in revenue and inventory. Both can be restored with minimal effort.

Reason for Sale
The current owner has reached an age at which he or she wishes to sell the business.

Offered Stake and Transaction Structure
The seller wishes to sell the entire business (100%) through an asset-and-liability transaction. The acquisition includes the online store, goodwill, proprietary designs (including production equipment), and inventory; the asking price does not include inventory. Information regarding production and online store management will be provided upon transfer.