Online provider of proprietary interactive group games

A Dutch company that develops its own interactive game concepts for groups and sells them online is being offered for acquisition. The games are delivered digitally immediately upon purchase and can be played without any preparation or supervision by an external game leader. The company has a fully proprietary product lineup and a functioning, operational sales structure.

Business Activities and the Market
The business activities consist of online sales, managing the web store, marketing, customer service, and developing and maintaining the game portfolio. The in-house developed content forms the core of the company’s value. The consumer market is the largest sales channel: groups looking for a shared activity for an evening, a weekend, or a festive occasion. In addition, there is a business channel for team-building and corporate activities, as well as for parties that organize these types of activities for their own clients. A separate offering is available for these business customers, featuring customization to match the client’s corporate identity and post-event invoicing. The offerings are suitable for both small groups and larger parties.

Business Strengths
The concept is proven and immediately operational: the online store, product offerings, and ordering process are fully functional and require no startup investment from the buyer. The product lineup was developed entirely in-house. A significant portion of the company’s value lies in its proprietary content and intellectual property, which cannot be easily copied and thus constitutes a real barrier to entry.