Multichannel e-commerce in plumbing

The company specializes in plumbing supplies, and its business model can be applied to virtually any product. These plumbing products have been bestsellers for 7 years and sell well through Bol.com and Praxis. In addition, the Amazon store is fully operational and has already generated revenue, and TikTok is also up and running, with its first revenue streams coming in.

Business Activities and Customer Base
The company targets online shoppers through various platforms in the Netherlands and Belgium; the German market is also ready for launch.

Strengths
The company has a long history, which ensures a fairly stable revenue stream. The business process is almost entirely automated, making operations relatively labor-efficient. The positioning of its best-selling products makes the company relatively immune to competition.

Organization and Premises
The company consists of two partners who have built it up together. The office lease was recently terminated because it was no longer needed; all inventory is held by Bol.com and other fulfillment providers, and the partners serve in a supervisory capacity, while the rest of the process is automated.

Opportunities and Growth Potential
The German market offers significant growth potential. In addition, the product range can be expanded, as there is now an established brand and established accounts on the platforms. With sufficient attention, the company can grow rapidly; with less attention, the company is expected to remain stable.