Postpartum fitness concept with a licensing model

The business offers a proven mother-baby exercise program focused on strength, recovery, and social connection for women in the postpartum period. Mothers can exercise safely and easily with their babies through local group classes or an online at-home program.

Business ActivitiesThrough a licensing model, trainers in the Netherlands and Belgium are trained and supported to implement the concept locally. The training consists of online theory and a hands-on training day on-site. Licensees include trainers, fitness instructors, midwives, and physical therapists who offer the program under their own business names.

In addition, an online home program is available for mothers with a baby to work on their recovery step by step at home (together). This program is currently sold through an external sales partner.