Webshop personalized cookies

The business develops, produces and sells personalized cakes printed with edible logos, images, QR codes or texts. The cakes are custom-made for businesses looking for original business gifts, trade show giveaways or creative marketing tools. Orders are placed through an in-house web shop (Shopify) and through direct customer contact by email or phone. Production and shipping are done entirely in-house.

Market
The business focuses on the B2B market within the Netherlands and Belgium. The main customer groups are marketing departments of businesses, HR teams, event organizers and communication agencies. Among other things, customers use the cakes for internal celebrations, onboarding, business gifts and promotional campaigns.

Strengths

• Unique combination of food & marketing
• Own production, short lines and high flexibility
• Organic ingredients and sustainable, compostable packaging
• Strong brand experience and distinctive visual style
• Returning customers and high customer satisfaction
• Fully equipped for customization, both in product and process