Online store sports

The company is an online store that sells and distributes a wide range of sports and leisure products. It offers customers high quality branded and private label products. There are two private labels in the product categories of strength training and home fitness. These products are distinguished by their high quality and competitive pricing. Most of the assortment is sold through the company's own webshop. A small portion of sales are made through the Bol.com channel.

Private labels
The business primarily offers products under its own brand name. These private labels account for 80% of total sales volume. The remaining 20% of revenue comes from other brands using the company to sell their products. The products are delivered to a warehouse in Lithuania. Two warehouse employees there process the orders and prepare the packages for shipment. Then the products are delivered by professional carriers to customers, mainly in the Netherlands.

Revenue.
Revenue in 2024 is € 802,000 with a result around break-even. In 2022 and 2023, revenue was still around €2 million. The relocation of the warehouse from the Netherlands to Lithuania caused reduced focus. The owner is therefore looking for a cooperation partner in the Netherlands. Since the owner himself lives in Lithuania, it is necessary to increase the focus on Western Europe, including by restarting advertising. A representation of the business in the Netherlands is therefore being sought. The details of the cooperation will be worked out by mutual agreement. This is a unique opportunity for an MBI candidate with knowledge of the sports industry or for a strategic buyer.