Two established e-commerce brands

The company operates two registered Benelux brands from a single integrated operation: one brand active in optics and outdoor gear (binoculars, monoculars, spotting scopes, and accessories) and one brand active in adult wellness. Both brands operate on the same logistics and operational backbone, with fulfillment fully outsourced to an external logistics partner and two Chinese suppliers, whose relationships are fully transferable.

Business Activities and Customer Base
The eyewear brand is sold through its own online store (multilingual: NL/EN/DE) and via Bol.com NL/BE, Amazon NL/DE/IT/FR, and Kaufland DE. The wellness brand is sold through Bol.com (NL/BE) and Amazon; the Bol.com share rose from 39% to 46% in 2026, and Amazon revenue has doubled year over year.

The primary market is the Netherlands and Belgium via Bol.com; the eyewear brand also actively serves Germany, Italy, and France via Amazon EU and Kaufland. The customer base consists of individual consumers with a low to medium average order value and a high order frequency. Both brands have established Trustpilot scores (4.4/5 based on 65 reviews and 4.3/5 based on 27 reviews).