Two established e-commerce brands

The company operates two registered Benelux brands from a single integrated operation: one brand active in optics and outdoor gear (binoculars, monoculars, spotting scopes, and accessories) and one brand active in adult wellness. Both brands operate on the same logistics and operational backbone, with fulfillment fully outsourced to an external logistics partner and two Chinese suppliers, whose relationships are fully transferable.

Business activities and customer base

The eyewear brand is sold through its own online store (multilingual: NL/EN/DE) and via Bol.com NL/BE, Amazon NL/DE/IT/FR, and Kaufland DE. The wellness brand is sold through Bol.com NL/BE and Amazon; the Bol.com share rose from 39% to 46% in 2026, and Amazon is growing rapidly from a small base, accounting for approximately 8% of revenue.