Known shot

This shot brand was developed in 2023 and officially launched at the Horecava in 2024. The concept originated from the tradition of handing out shots during events and parties. After a year of development, the product has now been included in the assortment of major suppliers such as Bidfood.

Market & Customers.
The business supplies five wholesalers and has the ambition to expand further within Europe. The target market consists of catering establishments and consumers looking for a distinctive shot.

Strengths

• Special taste and high alcohol content
• Strong brand experience with merchandise and marketing campaigns
• Potential to be used as a 'house shot' in catering establishments

Organization
The business is currently run by a temporary director from a physical location where they are present daily.

Opportunities & growth possibilities

• Further expansion within the European market
• Increased sales at wholesalers and catering locations
• Increasing the consumer market through targeted marketing campaigns