Beer bike business in a major Dutch college town

Since 2025, the company has been organizing tours with group bikes in one of the major Dutch student cities. Two group bikes are included in the sale and are in very good condition, complete with new battery packs. The group bikes can accommodate up to 16 people plus the driver, are covered, and have a beer tap system on board.

Various versions of the bike tour are offered, including a traditional beer option and versions featuring sparkling wine or a combination of both. A fully functional reservation system is in place that handles the automatic processing and payment of bookings; the guides/drivers can view their own route schedules and communicate with customers through the system. The associated website, where bookings are received, is included in the sale.

Bookings started coming in almost immediately after launch, which is expected to result in revenue of over 100,000 for the current year.

Business Activities and Customer Base
The group bikes are particularly popular among tourists and students in a city with a very large student population. The market is characterized by strong seasonality and weekday-specific demand: the high season runs from April through October, with a strong focus on weekends.

's strengths: Very well-maintained group bikes, a proven concept that is popular with students and tourists, and a high-performing website linked to a professional booking system.

Organization and facilities:
The sale includes only the business assets (group bikes and related equipment), excluding facilities or storage space. There is no requirement to take over an existing team, allowing a buyer to start with their own team.

Opportunities and Growth Potential
Demonstrable growth is possible: revenue rose sharply in the second year of operation compared to the first, which was only a partial year. Time slots were often fully booked, particularly on weekends. In addition, the concept is ideally suited for cross-selling to other experiences that a potential buyer may already offer.