Wholesale + web shop finishing materials

The company, founded 2 years ago, functions as an omni-channel business, in both online and offline sales. It has since experienced remarkable growth. The customer base consists of both business and residential customers. Business customers (B2B) make up about 40% of our customer base and contribute about 60% of our revenue. This contribution underlines the potential for further growth, especially by implementing targeted strategies such as active email marketing and direct customer approach to promote loyalty and repeat purchases.

Focus
Specialization is focused on the sale of sealants, adhesives, PU foams and accessories. The purchasing policy focuses on the origin of production, providing consistently high-quality products. This strategic focus raises the profile and increases customer confidence and satisfaction with positive reviews.

Work
For the webshop, SEO and SEA play an important role in its growth and online visibility. These investments in digital marketing ensure a presence in search engines and contribute directly to our business performance. At the same time, as a wholesaler, investments are being made in direct services to business customers that will further expand the customer base.