E-commerce home fragrance brand

The business is an e-commerce brand active in the home fragrance, lifestyle, and home decor industries. It develops, sells, and markets its own fragrance products, including reed diffusers, room sprays, car air fresheners, and fragrance oils, complemented by a range of home decor products. The products are made with fragrance oils that have a high oil concentration, which provides a longer-lasting scent experience than highly diluted products from comparable competitors. Sales are conducted through the company’s own Shopify online store and via Bol.com. The company has its own brand identity, packaging line, and supplier network.

Business ActivitiesAll operational tasks—purchasing, inventory management, order processing, customer service, and sales—are currently handled by a single person. The business is structured in such a way that it can easily be transferred to a fulfillment partner, after which it can be operated from any location. To date, no sponsored ads have been used on Bol.com.

InventoryThere is approximately €36,000 worth of immediately saleable inventory available, including fragrance sticks, refills, room sprays, car air fresheners, and home décor products. In addition, a substantial production inventory is available for further scaling up, including more than 4,500 refill bottles, more than 4,500 glass car air freshener jars, 500 fragrance oil bottles with outer boxes, 350 reed diffuser jars with outer boxes, and more than 1,000 shipping boxes with our own branding.