Webshop in men's caps

A Dutch headwear brand best known for selling suede caps. The brand was founded in early 2020 and has sold more than 30,000 caps since its launch.

Key points

• More than 3 years profitable
• Represented by many famous footballers
• Enormous growth potential
• 11% returning customers
• 2.95% conversion rate
• 14,000 Instagram followers
• €51.91 average order value
• Only 24 SKUs
• Owner is no longer in the business

Growth potential

• Start scaling paid advertising again
• Build out Google strategy SEO/SEA/Shopping.
• Start with email marketing (never worked with email marketing, did have own email list of 16K). There are huge opportunities here.
• Invest in fulfillment solutions in the US/UK
• Expand product range