Webshop in food supplements

This Dutch brand develops supplements for adults aged 50 and older, focusing on age-related health issues that are under-researched by mainstream brands. Its core products support thyroid function, liver detoxification, joint health, cardiovascular health, hormonal balance, menopause and water retention.

Key figures

• TTM Revenue: ~€5.4M
• TTM adjusted EBITDA: ~€536K
• Repeat customer rate: ~37%
• Subscription program launched in January 2026; currently ~€185K MRR, growing by ~28% per month since February 2026
• Subscriptions: 6,500+
• Fulfillment: Fully outsourced
• Main market: UK, followed by Europe and the U.S.

Investment highlights

• Subscriptions launched in January 2026, growing to ~€185K MRR within six months, resulting in a higher LTV;
• Lean Operations: Fully outsourced logistics with minimal overhead;
• Strong Customer Engagement: 5,600+ verified reviews with an average rating of 4.3/5;
• Scientifically Backed & Affordable: Strong value proposition compared to more expensive competitors;
• Loyal customer base of people aged 50 and older: High retention and LTV for core SKUs, ~37% returning customer rate.