Beauty brand with a fully functional online store & growth potential

The company is a strong and well-established consumer brand in the beauty and lifestyle segment, including the associated commercial, digital, and intellectual assets.

The acquisition includes, among other things:

• the brand name and associated intellectual property rights;
• the domain name and online store;
• product and brand photography;
• brand identity, copy, and other visual content;
• relevant digital accounts and sales channels, to the extent they are transferable;
• product knowledge, documentation, and historical sales data;
• Access to and introduction to the existing supplier network, to the extent possible and transferable.
• The current inventory can be taken over on the acquisition date, if desired. The current purchasing terms offer room for optimization. We are therefore seeking a buyer who, thanks to existing purchasing power, economies of scale, or direct relationships with manufacturers, can secure better purchasing terms and thereby improve the brand’s gross margin.

Buyer Profile
We are seeking a strategic buyer with an existing e-commerce infrastructure and strong procurement capabilities. By integrating the brand into an existing network, procurement terms and margins can be improved, and the brand can be scaled up efficiently.