Running Specialty Store

This running specialty store is located in an easily accessible location in the center of a large city in Twente, with ample parking in front of the door. The store is housed in an interesting rental location on a through road to a large parking garage. The retail area is 120m2 and also has 90m2 of warehouse space. The rent is EUR 30,000,- excluding VAT per year. The company was founded in 2006. The entrepreneurs also use flexible staff, the store is largely run by the entrepreneurs.

Customer base
There is a large regular customer base that frequently visits the store to purchase new running shoes. New customers come daily, both beginners and advanced. To provide the customer with good advice, a running analysis is made. The customer receives advice on shoes and additional advice on running style, nutrition and possible injuries. A running track that is present in the store is used for the video analysis. There is a database of 10,200 unique (AVG-proof) customers with e-mail addresses. The brands that customers get to buy include Adidas, Asics, Brooks, Falke, Garmin, Mizuno, Maurten, Polas, Hoka, Saucony, Craft, Fusion, Herzog, New Balance, SIS, Torq.

Details
Shop equipment: standard. Includes computer for analysis and for administrative. Target group: runners, (athletic) walkers, boot campers. With a webshop with complete shoe collection. Also comes here for training advice or advice for injuries.