On- and offline publishing

On- and offline publisher specialized in young parent and baby market with large reach, both business-to-business and to consumers. Target groups are reached through 2 websites (408K and 26.5K visitors per year), a trade medium (quarterly publication) with stable circulation figures in the Benelux, an annual consumer event with latest product introductions, newsletters and social media. The trade medium is known as an authority with highly regarded communication in this niche market.

Details
The online platforms are both highly developed and up-to-date with well-written SEO texts. The consumer part with knowledge center and product introductions has an increasing reach. Both platforms lend themselves to different revenue models such as expansion online advertising, cross-selling, (international) product sales, affiliates, subscription forms and loyalty programs.