Handmade personalized jewelry

Business was founded in 2020 and showed nice growth in its first years of operation. Over the past year, circumstances have allowed the Seller to devote less time to her business, so growth has stabilized. Since the Seller now has even less time available for her business, the decision was made to sell a business. The organization of the business is up to date including collaborations with more than 70 stores and 3 sales agents with national coverage. The ratio of B2C to B2B is 60% / 40%.

Organization
The business sells handmade and personalized jewelry. Sales are made through both a well-functioning webshop and 70 stores in the Netherlands. These stores are served by three sales agents with whom they work together. Products have a luxurious appearance and are attractively priced. This positions the business between the 'giftable luxury' brands and high-end jewelers, with strong branding and a loyal customer base. The company's target market is mainly women between the ages of 18-40.