E-commerce company in equine supplements

Name: E-commerce company in equine supplements
Brand: Brookz
Price: 750000 EUR
Availability: InStock

Profitable e-commerce company specializing in horse supplements

For sale: e-commerce company in horse supplements | Brookz

Revenue €1M – €1.25M

Profit Profit

Sector E-commerce - Retail

Industry Webshops

CountryNetherlands

Region Not location-dependent

Sold

FTE

Legal form

Type of customers

Client Type

Offered on behalf of.

Screened

Verified by Brookz

The business has already been sold and therefore you can no longer comment on this profile.

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This profile is up-to-date and available.

100% independent platform

Revenue €1M – €1.25M

FTE 2-5

Description

This e-commerce company specializes in premium equine supplements. The business has built a strong market position, as well as excellent customer retention, and has been running completely owner-independent since 2023. The product proposition is as follows: natural ingredients, luxury packaging, doping-free tested, NVWA-approved.

Key figures 2025

Revenue: €1.10 million
Operating income: €171,681 (EBITDA growth +11% vs. 2024)
Gross profit margin: 50.7%
Positive equity: €465,062
Debt free | Working capital: €434,850

Customer base
The company is part of the top 3 brand recognition in the Dutch horse market with exceptional customer loyalty:

10,801 customers, 30,507 email subscribers
Repeat purchase rate: 49.5% (exceptionally high for e-commerce)
Customer Lifetime Value: €150-200
Average order value: €102.60 (increasing)
Strong online presence: 17,200 Instagram, 36,000 Facebook, 315,549 website sessions

Organization
Fully owner-independent since 2023. Owner operationally no longer involved. Marketing department employs 2 part-time employees (through sister company, not involved in sales). Customer service is outsourced to freelancers, as well as logistics (outsourced to a professional fulfillment center).