Training and trading company in the beauty and wellness industry

The business consists of two related businesses in the Health, Healthcare, and Beauty sectors: a specialized training business and a trading/wholesale business. Together, they form a platform where hands-on training, course materials, professional supplies, products, and equipment complement one another. The businesses have been in operation for over 25 years and have built a strong position within the training and beauty industries during that time.

The training company offers more than 150 courses, specializations, and continuing education programs for students, entrepreneurs, and professionals. The retail/wholesale company sells instructional kits, professional supplies, products, and equipment that align with the training programs and professional practice. Due to the confidential nature of the sale process, company names, locations, accreditations, personnel details, and financial specifications will be shared exclusively with serious candidates after they have signed a non-disclosure agreement.

Business activities and customer base
The main customer groups are independent entrepreneurs, salons and practices, beauty and wellness professionals, both new and experienced professionals, business clients, and participants seeking to retrain or receive continuing education. In addition, the company has experience with programs and partnerships with municipalities, the UWV, and other agencies in the areas of retraining, reintegration, and continuing education. The combination of training and product sales provides added commercial value, as participants can immediately transition to suitable products, materials, and equipment after completing a course.

Training courses that fall under the applicable education exemption may be offered VAT-free.

Strengths
The strength of this offering lies in the combination of two mutually reinforcing businesses, which makes the company less dependent on a single source of income and opens up multiple avenues for growth for a buyer. The businesses have an established and broad customer base, proprietary training materials, established work processes, digital systems, reliable suppliers, and relevant industry connections and accreditations.

Organization and housing
The organization is structured in a compact and efficient manner; thanks to established processes, digital systems, and AI tools, it can be professionally managed with a limited staff. The team consists of a combination of permanent employees, temporary staff, flexible independent instructors, and administrative support. The company operates out of a leased commercial space equipped for theoretical and practical training courses, hands-on training sessions, administrative work, client reception, storage, and the sale and demonstration of professional equipment; the lease terms and options for continuation will be explained in a subsequent phase.

Opportunities and growth possibilities
There are opportunities to expand the training offerings, develop new specializations, make more intensive use of accreditations and industry partnerships, and achieve further growth in retraining, reintegration, and continuing education programs. In addition, there are commercial opportunities through intensifying online marketing, improving visibility via social media, more active lead follow-up, and further automation of sales and customer processes.

A significant additional growth opportunity lies in further leveraging the retail/wholesale operations, which less attention recently have received. With a stronger Online product presentation, targeted Marketing and online expansion Following the sale, this division can be further developed Expanded.

Suitable for
The A combination of companies is Suitable for an entrepreneur who wants to Grow within Health, Healthcare, and Beauty, an established training institute, a wholesaler of professional beauty products or equipment, a strategic buyer, a investor, a trade association, or An entrepreneurial MBI candidate with Knowledge of the industry.

Reason for sale
The current The business owner is getting on in years and reached a stage in life where they The company wishes to transfer ownership to A new owner who will take over the business can further professionalize and Expand.

Offered Stake and Transaction Structure
Preference is given to the sale of The combination of both companies, because the activities complement each other Strengthen the commercial side; depending on Background A serious buyer may also be interested in a Separate acquisition of one of Both will be discussed. The seller The owner is open to both a Share transaction as a Asset/liability transaction, depending on the circumstances the most appropriate legal and Tax structure; the exact structure will be coordinated with a Accountant/Tax Specialist.

Financial details
Profit is presented as adjusted EBITDA, as is customary in Business acquisition as a benchmark for the Operating profit potential. After a While 2023 was strong, 2024 was an unusual year with unique offerings; by 2025, it will be visible recovery in revenue and Operating profit. Further details Financial details will be provided Shared exclusively with serious buyers Candidates after signing a Confidentiality Agreement.