2 advertising columns in Stadskanaal (1 with an LED screen)

This company operates advertising space on its own freestanding advertising structures along a busy thoroughfare in the northern Netherlands. Advertisers can rent both static advertising space and airtime on a digital screen, which is managed entirely remotely via the internet.

In addition to advertising revenue, part of the income comes from the long-term lease of space to a national telecom company for an antenna installation. This lease provides a stable, recurring revenue stream that is independent of the advertising market.

’s clientsinclude regional businesses, institutions, associations, and event organizers. Rentals are handled partly through ongoing contracts and partly through short-term campaigns.

Strengths

• Highly visible location with heavy daily traffic
• Two revenue streams: advertising rentals and long-term leases to a telecom provider
• The digital screen can be managed entirely remotely
• Low fixed costs and no staff required

One person handles all operations. The role primarily involves client acquisition and campaign scheduling; the screen is managed online.

Opportunities
The digital screen’s utilization rate is not yet optimal. With targeted acquisition and marketing, revenue can be substantially increased based on current rates; there is still considerable room for growth between the current utilization rate and the maximum achievable rate.

Additional details:
Aside from its commercial activities, the business requires little labor. The transfer is easy to arrange.