International e-commerce brand in beauty/lingerie

100% of a Dutch e-commerce brand with its own proprietary product concept in the beauty and personal care market is being offered for sale. The company has been in business for over 15 years and sells under its own brand to consumers (B2C) in several European countries.

Business ActivitiesSales are primarily conducted through international marketplaces, with Amazon (FBA) as the main channel, supplemented by the company’s own online store. Fulfillment and logistics are outsourced, keeping the organization lean and operationally efficient. Day-to-day management requires only a limited amount of time from the current owner.

’s StrengthsThe product was developed in-house and is produced under the company’s own management. The product and brand are protected by the company’s own intellectual property rights, which are actively enforced. This, combined with a long-standing market presence and an international customer base, creates a significant barrier to entry for newcomers. Furthermore, the company is characterized by a healthy margin, a low fixed-cost structure, and a scalable model.