Wholesaler of hair and beauty products with a beauty salon

With over 30 years of experience, the company is an established provider of professional hair and beauty products and combines a specialized wholesale business in leading premium brands with an all-in-one beauty salon. The wholesale business serves both business customers (B2B) and consumers (B2C) through a physical showroom, online sales channels, and the salon.

(Online) Wholesaler
Through a showroom and an extensive online store, this (online) wholesaler offers a broad and unique selection of hair care products to beauty salons, retailers, and online stores. In addition, the company serves consumers directly both domestically and internationally.

All-in-one beauty salon
The salon is a versatile beauty business that offers an integrated, all-in-one beauty concept. Under one roof, a professional hair salon is combined with an extensive range of beauty and personal care treatments.

Customers
The company has an established market position within the Dutch hair and beauty products market. It has a loyal B2B customer base with long-standing customer relationships and repeat orders. These long-term customer relationships contribute to the predictability and continuity of revenue. This combines a stable foundation in the B2B market with a broader consumer reach and an improved margin profile in the B2C market.

Investment Considerations
Thanks to years of experience and expertise, the company has an extensive network of suppliers. This gives the company access to leading premium brands that are only available to competitors to a limited extent, if at all. In addition, recent investments in process automation and inventory management have created a scalable operational foundation. This allows the company to reach a larger customer base without a proportional increase in staffing.