Own brand of pellet heaters & outdoor living

This is an e-commerce company with its own brand, specializing in the sale of modern and stylish pellet heaters for outdoor use. The brand combines design, ambiance, outdoor living, and sustainability. A key principle is heating with wood pellets as fuel, as an alternative to traditional gas-fired patio heaters.

By using pellets, the product concept aligns with the growing interest in alternative and more sustainable ways of heating. The heaters operate without gas or electricity and combine warmth with an atmospheric play of flames. The product line consists of various models of pellet heaters, available in a range of designs and sizes.

What Is Included in the Sale

• A proprietary e-commerce store on a popular platform, with an associated domain name
• A recognizable brand with a clear positioning within the outdoor living sector
• An existing product line
• An online sales channel targeting multiple European countries
• Existing marketing materials and opportunities for further online marketing
• Opportunities to serve the business market through B2B sales

Growth Opportunities
There are opportunities to further expand the business through Meta Ads, TikTok, organic social media content, collaborations with content creators, and expansion of the B2B channel. Expansion into other European markets also offers opportunities.

The Acquisition
The business is being offered through an asset-and-liability transaction. A buyer can acquire the online store, the brand name, the domain name, and the agreed-upon business assets. The business is of interest to an existing e-commerce entrepreneur, a strategic player in the outdoor living sector, or an entrepreneur looking to further expand their own online brand.