Private-label brands in smart home and garden products

The company works with regular suppliers to develop robots for the home and garden and sells them under its own brands. The second brand focuses on electric garden tools and is on the rise. In addition, the company has a business product line. Parts and accessories generate recurring revenue.

Market and Customers
Customersare primarily private individuals in the Netherlands and Belgium. Business customers include healthcare institutions and municipalities. Sales are primarily conducted through the company’s own multilingual online store and a major online marketplace. Marketplaces operated by national retailers have recently been added and are growing.

’s strengths: In-house customer service, a repair service, and a parts inventory ensure the products’ long lifespan and foster customer loyalty. The online store has high customer ratings. Logistics are outsourced, and a proprietary integration synchronizes inventory, prices, and orders, meaning growth requires few additional fixed costs.